Summary COVID-19 Impact on Suntory Holdings July 20th, 2020 based on market analysis and brand diversification by industry and geography
Like all beverage operators, Suntory will also face sales losses as a result of the epidemic.However, the disease cases in Suntory’s key markets, West Europe and Asia, are relatively under control, which may help the company to recover relatively quickly against the crisis.
Also, Suntory has been actively taking initiatives to support communities across the world amid the pandemic. These commitments are likely to resonate with consumers and help to enhance the brand recognition globally.
Scope - Suntory Holdings Ltd will face losses in its brand sales in 2020, yet its geographical presence may help the company to recover relatively quickly
- The company is expected to be impacted by the pandemic and suffer loss in both value and volume terms during 2020, but its geographic spread may give it a slight advantage against its competitors
- Company’s brand sales will see a decline in both alcoholic and non-alcoholic businesses
- Carbonate and iced/RTD tea and coffee are expected to take a major hit among Suntory’s soft drink categories
- Volume sales in spirits will suffer from a sharp decline due to the pandemic
- Suntory would lose $1.5bn in its non-alcoholic brand sales, if the sales were in line with the market
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Soft Drink Revenue
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