This report analyses the market for beauty and personal care in Ghana. For the purposes of the study, the market has been defined as follows:
Beauty and Personal Care in Ghana report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men’s Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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By Euromonitor International
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The pandemic saw a shift within bath and shower away from relaxing and pampering and more towards a greater emphasis on the need for personal hygiene, in particular, the regular washing and disinfecting of hands. This resulted in a further shift away from the mature bar soap towards liquid soap, which experienced a surge in demand with the...
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