European C-Suites' Tilt Toward a Tech-Enabled, Customer-First Archetype in 2020: Risks and Opportunities

European C-Suites' Tilt Toward a Tech-Enabled, Customer-First Archetype in 2020: Risks and Opportunities

  • September 2020 •
  • 10 pages •
  • Report ID: 5973229 •
  • Format: PDF
This IDC Perspective analyzes changes in European C-suites' business and technology priorities because of the COVID-19 crisis. It describes the four archetypes of European C-suites in their technology and "inner drive," and it explores examples and consequences of the rise of the Customer-First C-suite. Finally, it provides key recommendations to European CEOs looking to have balanced customer-centricity in their executive boards. "The current crisis has thrown European C-suites into a tunnel of tough decisions and technology deployments to keep pace with erratic customer needs. eCommerce, digital selling, and customer support have never been as crucial. While a technology and customer-obsessed C-suite is great news on many levels, European CEOs will need to manage risks going forward, including a potential surge of tug-of-war on IT decisions and disjointed technology platforms," said Giorgio Nebuloni, AVP, European Vertical Strategy at IDC.
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