Digital Traceability: A Future of Transparency in Food Sourcing

Digital Traceability: A Future of Transparency in Food Sourcing

  • September 2020 •
  • 19 pages •
  • Report ID: 5975252 •
  • Format: PDF
A renewed focus has been placed on brand transparency, driven by a range of factors, including digitalisation, globalisation, ethical consumerism and the Coronavirus pandemic. As more consumers research products online, digital solutions will be critical to reassuring consumers that products are what they say they are. This briefing provides a discussion of three emerging technologies; blockchain, Internet of Things and Artificial Intelligence, and their future viability in food tracing.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.
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• Take a step back from micro trends
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