New product launches in RTDs remained a hallmark feature as players sought to leverage on the gin trend by entering the RTD space in 2019. The crafting of premium brand Bernini to address the millennial trend for a natural grape taste profile, delivered strong volume growth in RTDs. The relaunch of Esprit with multiple flavours, lower alcohol and sugar content, and at a lower price point, appealed to next-generation consumers.
RTDs in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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