Next-Generation Shopping, 2020 Update - Creating Immersive Experience for Consumers

Next-Generation Shopping, 2020 Update - Creating Immersive Experience for Consumers

  • August 2020 •
  • 51 pages •
  • Report ID: 5988456 •
  • Format: PDF
Next-Generation Shopping, 2020 Update - Creating Immersive Experience for Consumers

Summary
"Next-Generation Shopping, 2020 Update - Creating Immersive Experience for Consumers" is part of TrendSights series and explores how brands can provide a superior and more unique fit for specific consumer segments.

Retail has become increasingly digitized and integrated to create a more immersive experience for consumers. This trend captures the activities of bricks-and-mortar retailers, e-commerce, m-commerce, s-commerce, and how these channels can interact with one another to create an enhanced experience for consumers.

Scope
- Over half of global consumers say they are interested in products that are trending on social media.
- Almost a quarter of global consumers say they intend to spend more time shopping for groceries online.
- Over two thirds of global consumers say they are interested, to some degree, in products that save them time and effort.

Reasons to Buy
- Gain insight into the different routes by which products can align with the Next Generation Shopping trend including examples of best-in-class innovation.
- Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
- Identify the innovation implications of Next Generation Shopping for your sector.
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