Next-Generation Shopping, 2020 Update - Creating Immersive Experience for Consumers
Summary "Next-Generation Shopping, 2020 Update - Creating Immersive Experience for Consumers" is part of TrendSights series and explores how brands can provide a superior and more unique fit for specific consumer segments.
Retail has become increasingly digitized and integrated to create a more immersive experience for consumers. This trend captures the activities of bricks-and-mortar retailers, e-commerce, m-commerce, s-commerce, and how these channels can interact with one another to create an enhanced experience for consumers.
Scope - Over half of global consumers say they are interested in products that are trending on social media. - Almost a quarter of global consumers say they intend to spend more time shopping for groceries online. - Over two thirds of global consumers say they are interested, to some degree, in products that save them time and effort.
Reasons to Buy - Gain insight into the different routes by which products can align with the Next Generation Shopping trend including examples of best-in-class innovation. - Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are. - Identify the innovation implications of Next Generation Shopping for your sector.
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