Volkswagen’s Sports Sponsorship Strategy and the Impact of COVID-19

Volkswagen’s Sports Sponsorship Strategy and the Impact of COVID-19

  • September 2020 •
  • 25 pages •
  • Report ID: 5993028 •
  • Format: PDF
Volkswagen’s Sports Sponsorship Strategy and the Impact of COVID-19

Summary
Detailed profile of Volkswagen’s sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy

Scope
- Detailed examination of Volkswagen’s sponsorship portfolio, analysing the brand’s strategy for engaging with sport and sport sponsorship. Every deal is analysed and valued and the impact that COVID-19 is highlighted and analysed with a view to understanding future brand intentions.

Reasons to Buy
- Detailed profile of Volkswagen’s sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy
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