Back to School in the United Kingdom (UK) 2020 - Consumer Dynamics and Spending Habits

September 2020 •
108 pages •
Report ID: 5995612 •
Format: PDF

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Back to School in the United Kingdom (UK) 2020 - Consumer Dynamics and Spending Habits

Summary
Back to School in the United Kingdom (UK) 2020 - Consumer Dynamics and Spending Habits report forms part of Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for back to school. The report analyses the major players, the main trends, and consumer attitudes.

Back to school spend is shifting to earlier in the summer, influenced by promotions as retailers vie for a greater share of consumer spend. Promoting items earlier in the summer encourages greater spending, as nearly half of back to school shoppers spent more on the occasion this year than in 2019.

Scope
- The proportion of consumers feeling worse off financially this year has risen by 4.7ppts compared to last year to 30.1%, with the COVID-19 pandemic causing job losses and a reduction in income for many.
- Driven by the COVID-19 pandemic and subsequent lockdown, consumers now value online and delivery capabilities far more than before.
- After dominating last year, ASDA’s position is now threatened by a lacklustre performance against a resurgent Tesco.

Reasons to Buy
- Use our in-depth consumer insight to learn which areas which back to school categories are shopped the most by consumers, to ensure that product offerings are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options, in order to maximise sales potential.
- Use our in-depth analysis to understand which retailers are leading in certain back to school categories and why.
- Use our average spend data to understand how much consumers are prepared to pay in each back to school category.

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