Halloween in the United Kingdom (UK) 2020 - Consumer Dynamics and Spending Habits

Halloween in the United Kingdom (UK) 2020 - Consumer Dynamics and Spending Habits

  • November 2020 •
  • 87 pages •
  • Report ID: 5995613 •
  • Format: PDF
Halloween in the United Kingdom (UK) 2020 - Consumer Dynamics and Spending Habits

Summary
Halloween in the United Kingdom (UK) 2020 - Consumer Dynamics and Spending Habits report forms part of Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Halloween. The report analyses the market, the major players, the main trends, and consumer attitudes.

COVID-19 severly limited Hallowen participation, with penetration down in every category but entertainment as spending on the occasion fell.

Scope
- COVID-19 scared consumers away from Halloween celebrations and spending this year, with the amount of people not partaking rising significantly.
- Discounted Halloween items were favoured by consumers, especially for clothing and costumes. Similarly, usage of discounters increased considerably for clothing and costumes.
- Christmas spending overlapped with Halloween this year. Expectations of a weak Halloween spend and concern over large order volumes for Christmas led to many retailers favouring promotions for the latter holiday.
- Decreased interest in celebrating Halloween might not be a COVID trend. The lack of celebrations this year may have spurred a change of heart towards the holiday from consumers, leading to similarly muted celebrations in the future.

Reasons to Buy
- Use our in-depth consumer insight to learn which categories within Halloween are shopped the most by consumers and to ensure that product offerings are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
- Use our in-depth analysis to understand which retailers are leading in certain Halloween categories and why.
- Use our average spend data to understand how much consumers are prepared to pay in each Halloween category.
- Understand how COVID-19 has impacted Halloween spending.
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