COVID-19 Geopolitical Chaos Highlights the Importance of Marketing Automation Solutions, 2020

November 2020 •
71 pages •
Report ID: 5996835 •
Format: PDF

Summary
Table of contents

The COVID-19 pandemic changed the way businesses run and how people communicate.Digital is king, and with the social distancing and lockdown rules in place, businesses must invest in digital solutions that enable remote working and automate business processes such as marketing and sales.

Without these adjustments, businesses will lose out on connecting to the target audience that digital channels reach.A marketing automation solution (MAS) comprises platforms that automate marketing and sales activities to drive revenue growth and empower organizations to make data-driven decisions on both online and offline channels. An MAS includes the following 4 functions: lead management, sales enablement, campaign management, and marketing analytics and measurement. MASs either integrate with third-party customer relationship management (CRM) systems or have native CRMs built in. MASs create campaigns and workflows for social media, email marketing, and websites. MAS use is increasing globally, but companies still face some internal challenges. Organizations are still concerned with security, how effective an MAS will be, the investment decision versus hiring more labor, and the fit that a MAS will have in their IT infrastructure.Understanding the customer journey and discovering how marketing impacts the bottom line revenue of a closed deal has been more of a buckshot approach. Most organizations focus on the first and last touchpoint and attribute the success of a qualified lead and closed deal to these marketing actions. However, this practice is changing with the abilities of revenue attribution solutions that can feed data and show marketers where in the customer journey their marketing efforts are the most effective.
Author: Melody Siefken

Ahmad helps you find the right report:

+1 718 618 4302
Contact by email

FAQ

Testimonials

The market research advisor answered my questions quickly and professionally. ReportBuyer's team did their best to ensure that I felt comfortable before making the investment to purchase the report.

Cristian Nunez

Director of Corporate Development Chugach Alaska Corporation

My overall experience with ReportBuyer today has been very positive, and I must thank you for your patience (...). Also, the sample you sent me and the explanations provided were very helpful.

D. Lescuyer

Executive Vice President Oral Business at Skyepharma

The research specialist was very helpful, and proposed the best content for my needs. ReportBuyer also offered a great follow-up, thanks for everything !

P. Thompson

EMEA Managing Director

We were satisfied with the support that ReportBuyer's team provided. Thanks to their recommendations, the report we purchased provided exactly what we want.

Y. Wang

Business Analyst

We didn't have time to do the research internally, and thanks to ReportBuyer's team we were able to find the appropriate data.

S. Chen

Research Coordinator

I was impressed by the customer service: it was fast, responsive, and 100% professional !

D. Krivan

Market Research Analyst

The research specialist provided prompt and helpful service. He also followed up to ensure I had all the information to deliver my business development plan.

C. Adams

Senior Business Development Manager