IDC Perspective: Enabling Next-Generation OTT Video Experiences

IDC Perspective: Enabling Next-Generation OTT Video Experiences

  • December 2020 •
  • 4 pages •
  • Report ID: 5999398 •
  • Format: PDF
This IDC Perspective highlights technology investment priorities that over-the-top (OTT) video service providers ought to consider as new user experiences emerge. We believe that a key facet of OTT video service transformation includes an increased focus on real-time experiences ranging from watch parties to integrated betting."As OTT video services continue to evolve, the user experience evolution can position service providers to increase viewing engagement and drive new revenue streams. As service strategies evolve, they must be supported by appropriate technology implementations to drive desired outcomes," says Greg Ireland, research director, TV and OTT Video at IDC.