This IDC Perspective highlights technology investment priorities that over-the-top (OTT) video service providers ought to consider as new user experiences emerge. We believe that a key facet of OTT video service transformation includes an increased focus on real-time experiences ranging from watch parties to integrated betting."As OTT video services continue to evolve, the user experience evolution can position service providers to increase viewing engagement and drive new revenue streams. As service strategies evolve, they must be supported by appropriate technology implementations to drive desired outcomes," says Greg Ireland, research director, TV and OTT Video at IDC.
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"Engagement with premium TV and OTT video services continued to grow across the developed Asia–Pacific region in 2020." This report focuses on aspects of Analysys Mason’s Connected Consumer Survey that relate to the behaviour, preferences and plans of consumers in their use of pay-TV and OTT...
This IDC study presents a forecast of subscribers and transactional clients of paid OTT video services for annual strategic planning. The purpose of this study is to help marketers, product managers, and policy makers gain insight, validate decisions, and make course corrections. This document offers an industry update. Actions to consider...
This IDC Market Perspective provides an assessment of the current market momentum seen across the leading U.S. over-the-top (OTT) streaming video service providers. Services include on-demand OTT offerings and virtual pay TV services known as virtual multichannel video programming distributors (vMVPDs). Momentum is categorized as strong, neutral,...
"The average number of (free or paid-for) OTT video services used by consumers in Europe increased from 3.0 in 2019 to 3.5 in 2020." This report focuses on aspects of Connected Consumer Survey that relate to the behaviour, preferences and plans of consumers in their use of pay-TV and OTT video services in Europe...
This IDC Market Perspective summarizes three major battlegrounds that have emerged in the increasingly competitive market among UCaaS providers with Direct Routing for Microsoft Teams solutions. IDC provides recommendations for each category of UCaaS provider considering each SWOT in the context of the battlegrounds."The temptation may be...
"Total revenue from pay-TV and OTT video services in developed Asia–Pacific will grow by USD6.6 billion (35%) between 2020 and 2025." Total retail revenue from pay-TV and OTT video services in developed Asia–Pacific (DVAP) will grow by 35% between 2020 and 2025; all this growth will come from OTT services....
"Future revenue growth prospects for operators in Central and Eastern Europe centre around OTT video services." The COVID-19 pandemic has significantly affected the pay-TV and OTT video markets in Central and Eastern Europe. Most significantly, it has increased consumers’ willingness to pay for and...
The Over the Top (OTT) Market was valued at USD 85.16 Billion in 2019 and it is expected to reach USD 194.20 Billion by 2025, registering a CAGR of 13.87%, during the period of 2019-2025. Over the top (OTT) is a film and television content platform provided via a high-speed internet connection instead of a cable or satellite provider-based...
The Global Enterprise Video Market size is expected to reach $28.5 billion by 2026, rising at a market growth of 9.7% CAGR during the forecast period. Enterprise video platform can be considered as a communication and entertainment hub for partners, vendors, workers, stakeholders and outside public. Enterprise video assists in successful communication...
African OTT movie and TV episode revenues will reach $1,725 million by 2026 – up from $392 million in 2020. South Africa will contribute a third of the region’s revenues by 2026, with Nigeria bringing in a further fifth. SVOD is the main revenue driver by a long way. SVOD revenues will reach $1,480 million by 2026;...
Pay TV
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OTT Revenue
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