Market Introduction In the MEA countries, the demand for Arabic film is high.Also, Egypt and Lebanon are the key film production countries in the region.
Furthermore, the demand for TV is strong and is witnessing a growth in advertising revenues.Pay-TV and other on-demand video services constitute a minor part of the industry compared to other countries across other region.
However, the segment is witnessing considerable growth.Also, IPTV services are gaining prominence.
The region’s consumers are highly active on social media since the region comprises the huge digitally savvy youth population (~60% aged under 30) and a high smartphone penetration rate. Facebook is the dominant social media platform, with over 160 million active users. Also, Instagram, YouTube, and Snapchat are witnessing growth in their users in the Middle East. A research was conducted by a professor, Damian Radcliffe, at the University of Oregon’s School of Journalism and Communications. As per the research, Egypt is the dominant market for Facebook; however, Saudi Arabia is witnessing the highest social media users’ growth rate. The report also found that Snapchat users are increasing gradually in the GCC region. Furthermore, social media users’ in the African region are also increasing. With the continually increasing population, presence of youth population, and rising internet penetration, the region offers a lucrative opportunity to the video content creators. The factors mentioned above are expected to boost the MEA video editing software market. Also, emergence of online video content at social media platforms boosting the requirement of video editing software and this is expected to create a significant demand for video editing software in the coming years, which is further anticipated to drive the MEA video editing software market. COVID-19 pandemic is impacting MEA region very badly.The economic and industrial growth of these MEA region has been affected negatively in the past few months.
The MEA region is expected to witness a significant impact of COIVD-19 in near future owing to heavy reliance on international vendors, and authorized sales representatives due to lack of prominent solution providers in the region.The region is projected to register a swift decline in their supply of video editing related applications due to disruption in movies and video developing related activities and operations across region.
However in coming quarter the MEA region is expected to witness a limited impact of COIVD-19 during the coming few weeks owing to presence of international vendors, and authorized sales representatives of prominent solution providers in the region.
Market Overview and Dynamics The video editing software market in MEA is expected to grow from US$ 224.96 million in 2019 to US$ 365.71 million by 2027; it is estimated to grow at a CAGR of 6.4% from 2020 to 2027. The prominently vast media and broadcast enterprises for media and entertainment remain significant for regular news, entertainment, education, or other purposes. Consequently, the relevant software components and tools, including video editing software, are too supposed to play a significant role in their seamless production and management-based procedures. Over the decade, these software video editing has witnessed considerable improvement in their video editing capabilities by combining more robust, flexible, and powerful tools supporting seamless video editing solutions for professional, commercial, and personal applications. Furthermore, the latest swift popularity of various advanced video recording devices such as AR, VR, mixed reality, and 360-degree are anticipated to transform the traditional video recording and improve video editing techniques. Thus, the unification of AR/VR and other technologically improved video editing content is predicted to widen the commercial scope of application of video editing software into those technologies and thus provide supplementary business opportunities for the market players during the later forecast period which would bolster MEA the market in future.
Key Market Segments In terms of type, the on-premises segment accounted for the largest share of the MEA video editing software market in 2019. In terms of application, the commercial segment held a larger market share of the MEA video editing software market in 2019.
Major Sources and Companies Listed A few major primary and secondary sources referred to for preparing this report on the video editing software market in MEA are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Adobe Inc.; Apple Inc.; Autodesk Inc.; Avid Technology, Inc.; Lightricks Ltd.; Softo ltd.
MEA Video Editing Software Market Segmentation MEA Video Editing Software Market - By Type • On-Premises • Cloud-Based MEA Video Editing Software Market - By Application • Commercial • Personal MEA Video Editing Software Market - By Country • Saudi Arabia • South Africa • UAE • Rest of MEA MEA Video Editing Software Market - Company Profiles • Adobe Inc. • Apple Inc. • Autodesk Inc. • Avid Technology, Inc. • Lightricks Ltd. • Softo ltd.
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