Klarna - Competitor Profile

Klarna - Competitor Profile

  • December 2020 •
  • 17 pages •
  • Report ID: 6000389 •
  • Format: PDF
Klarna - Competitor Profile

Klarna is a Swedish online payment service provider (PSP).Established in 2005, the company now serves 90 million customers and is accepted by over 200,000 online merchants across 17 countries.

Klarna acquired SOFORT in 2014, turning it into one of the largest PSPs in European e-commerce. Today, Klarna accounts for 10% of total e-commerce payments in Northern Europe.

Klarna offers both immediate and pay-later options for e-commerce purchases, allowing customers to make payments after receiving the purchased items.It also offers an extended credit financing option through which users can make payments in monthly installments for up to 36 months.

Klarna acts as a mediator between merchants and buyers and assumes the fraud and credit risk involved in transactions. To offer enhanced convenience, Klarna also offers an interest-free installment payment option, enabling customers to pay in four equal installments using a debit or credit card.

In June 2017, it received a full banking license from Sweden’s financial supervisory authority, allowing it to offer banking products and services. Following this, Klarna announced the launch of the Klarna Visa debit card for in-store and online payments in July 2018.

Klarna has been constantly expanding its geographical presence globally. Most recently, in June 2020, it launched its services in Spain and Belgium, having previously expanded into Australia in January 2020.

The report provides information and insights into Klarna including -
- Detailed insight into its business
- Comprehensive coverage of its products and services
- Comparative assessment with key alternative payment solutions
- Information on its performance, including its revenue model
- The company’s important events and milestones

- In February 2005, Klarna was founded under the name Kreditor in Sweden.
- In 2009, Kreditor rebranded as Klarna.
- In April 2019, Klarna launched its global authentication platform, enabling merchants and banks to provide personalized authentication options to their consumers.
- In June 2020, Klarna launched buy now, pay later loyalty program Vibe for customers in the US.

Reasons to Buy
- Gain insights into Klarna’s business operations and key events.
- Gain insights into its product portfolio and revenue model.
- Assess the competitive dynamics in the alternative payments industry by comparing its performance against competitors.

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