U.S. OTT Video Service Provider Momentum Barometer, 4Q20

U.S. OTT Video Service Provider Momentum Barometer, 4Q20

  • December 2020 •
  • 9 pages •
  • Report ID: 6001629 •
  • Format: PDF
This IDC Market Perspective provides an assessment of the current market momentum seen across the leading U.S. over-the-top (OTT) streaming video service providers. Services include on-demand OTT offerings and virtual pay TV services known as virtual multichannel video programming distributors (vMVPDs). Momentum is categorized as strong, neutral, or weak. Key developments for each provider and the market as a whole are discussed."As 2020 comes to an end, momentum across the U.S. OTT video market remains strong. OTT services continue to benefit from COVID-19 pandemic-related disruptions (including the closure of movie theaters) and limited out-of-home entertainment options. The outlook for the market is strong as leading service providers head into 2021 with content strategies that will likely make multiple services must-haves for many consumers." -- Greg Ireland, research director, TV and OTT Video at IDC