India Dietary Supplement Market, By Product Type, By Form, By Distribution Channel, By Application, By End Use, BY Region, Competition, Forecast & Opportunities, FY2026

India Dietary Supplement Market, By Product Type, By Form, By Distribution Channel, By Application, By End Use, BY Region, Competition, Forecast & Opportunities, FY2026

  • January 2021 •
  • 99 pages •
  • Report ID: 6003943 •
  • Format: PDF
India Dietary Supplement Market, By Product Type (Vitamin, Mineral, Combination Dietary Supplement, Herbal Supplement, Fish Oil & Omega Fatty Acid, Protein & Other), By Form (Tablets, Capsules, Powder, Liquids, Soft Gels), By Distribution Channel (Pharmacies and Drug Stores, Supermarkets and Hypermarkets, Online, Others), By Application (Energy & Weight Management, General Health, Bone & Joint Health, Immunity Others), By End Use (Infants, Children, Adults, Pregnant Females, Geriatric), BY Region, Competition, Forecast & Opportunities, FY2026

India dietary supplement market was valued USD 3924.44 Million in FY2020 and is predicted to grow at CAGR of 17.28% until FY2026, to reach USD 10,198.57 Million by FY2026. Anticipated growth in the market can be attributed to growing consumer awareness about preventive healthcare, increasing purchasing power and rising cases of lifestyle diseases such as obesity, blood pressure, diabetes, malnutrition, etc. In addition, adoption of aggressive marketing & promotional strategies for the promotion of dietary supplement is expected to positively influence the growth of the market.
Consumers are increasingly shifting towards preventive healthcare.India has one of the highest diabetes cases in the world and it is anticipated that over 80 million people will be diabetic in the country by 2030.

Consumers are now getting increasingly aware about excessive use of chemicals and their side effects and opting for dietary supplements. This changing trend would boost the country’s dietary supplement market.
In FY2020, combination dietary supplement held the lion’s share in market due to owing to the fact that vitamin & mineral dietary supplement contain a variety of micronutrients, water-soluble & fat-soluble vitamins that help the body to function smoothly and improve mental health as well. Based on distribution channel, pharmacies & drug stores led the market with share of 64.49% in FY2020 as the government licenses them to sell drugs and dietary supplements as prescribed by doctors or health professionals.

India dietary supplement market is controlled by several major players, including Abbott India Limited, Herbalife International India Pvt. Ltd., Amway India Enterprises Pvt. Ltd., Dabur India Limited, Danone Nutricia International Pvt. Ltd., Himalaya Drug Company, GlaxoSmithKline Consumer Healthcare Ltd., Sun Pharmaceutical Industries Ltd., Kraft Heinz India Pvt. Ltd., and Patanjali Ayurved Limited, among others. Companies operating in the market are investing in R&D and launching new products to retain their share in the competitive market.

Years considered for this report:

Historical Years: FY2016-FY2019
Base Year: FY2020
Estimated Year: FY2021
Forecast Period: FY2022-FY2026

Objective of the Study:

• To analyze and estimate the market size of India dietary supplement market from FY2016 to FY2019.
• To estimate and forecast the market size of India dietary supplement market from FY2020 to FY2026 and growth rate until FY2026.
• To classify and forecast India dietary supplement market based on product type, form, distribution channel, application, end use, region and company.
• To identify dominant region or segment in the India dietary supplement market.
• To identify drivers and challenges for India dietary supplement market.
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India dietary supplement market.
• To conduct pricing analysis for India dietary supplement market.
• To identify and analyze the profile of leading players operating in India dietary supplement market.
• To identify key sustainable strategies adopted by market players in India dietary supplement market.
The analyst performed both primary as well as exhaustive secondary research for this study.Initially, the analyst sourced a list of dietary supplement manufacturers and suppliers in India.

Subsequently, the analyst conducted primary research surveys with the identified companies.While interviewing, the respondents were also enquired about their competitors.

Through this technique, the analyst was able to include manufacturers which could not be identified due to the limitations of secondary research. The analyst examined the product offerings, distribution channels, and regional presence of all major dietary supplement suppliers across the country.

The analyst calculated the size for India dietary supplement market using a bottom-up approach, where manufacturers’ value shares data for standard types were recorded and forecast for the future years. The analyst sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size.

Various secondary sources such as secondary sources directories, databases such as Central Statistical Office of India, Ministry of Statistics & Programme Implementation, FSSAI, Company Annual Reports, World Bank, Industry Magazines, Government databases, News Dailies, Credible Paid Databases, Proprietary Database, White Papers and Investor Presentations were also reviewed by TechSci Research.

Key Target Audience:

• Manufacturers and suppliers of vitamin & mineral dietary supplements, herbal dietary supplements, protein dietary supplements & other dietary supplements
• Organizations, forums and alliances related to dietary supplements
• Industry associations and government bodies such as regulating authorities and policy makers
• Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as dietary supplement manufacturers, distributors and dealers, customers and policy makers. The study would help them to identify which market segments should be targeted over the coming years in order to strategize investments and capitalize on the growth opportunities in the market.

Report Scope:

In this report, India dietary supplement market has been segmented into the following categories in addition to the industry trends which have also been detailed below:
• Market, by Type:
o Vitamin
o Mineral
o Combination Dietary Supplement
o Herbal Supplement
o Fish Oil & Omega Fatty Acid
o Protein
o Other
• Market, by Form:
o Tablets
o Capsules
o Powder
o Liquids
o Soft Gels
• Market, by Distribution Channel:
o Pharmacies and Drug Stores
o Supermarkets and Hypermarkets
o Online
o Others
• Market, by End Use:
o Infants
o Children
o Adults
o Pregnant Females
o Geriatric
• Market, by Region:
o North India
o West India
o South India
o East India

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India dietary supplement market.

Available Customizations:

With the given market data, we offers customizations according to the company’s specific needs. The following customization options are available for the report:
Channel Partner Analysis
• Detailed list of distributors and dealers across all major cities.

Company Information

• Detailed analysis and profiling of additional market players (up to five).