United Kingdom (UK) Fireworks 2020 - Consumer Dynamics and Spending Habits

United Kingdom (UK) Fireworks 2020 - Consumer Dynamics and Spending Habits

  • January 2021 •
  • 17 pages •
  • Report ID: 6009842 •
  • Format: PDF
United Kingdom (UK) Fireworks 2020 - Consumer Dynamics and Spending Habits

Summary
United Kingdom (UK) Fireworks 2020 report forms part of Retail Occasions series, and gives insight into the profile and spending habits of consumers buying fireworks.

The percentage of people that bought fireworks increased 0.1 percentage points from 2019 to 2020, while events such as Bonfire Night witnessed minor declines, the COVID-19 pandemic boosted firework purchases for New Years Eve and Christmas.

Supermarkets are the key store type from which consumers purchase fireworks, but with many non-essential stores shut throughout the year, fireworks specialists with an online presence have seen a boost in retailer usage.

Scope
- Retail/shopping parks are the most popular channel for purchasing fireworks, but having ranked last in 2019 in terms of channel usage, online is now the third most popular channel used for purchasing fireworks reflecting the shift to online in 2020.

Reasons to Buy
- Use our in-depth consumer insight to gain knowledge of consumer preferences and help tailor your product offerings of fireworks.
- Understand what drives retailer choice for fireworks among consumers, such as convenience, value for money and delivery options in order to maximise sales potential.
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