IDC Retail Insights' 2021 Europe Retail Trends

IDC Retail Insights' 2021 Europe Retail Trends

  • January 2021 •
  • 5 pages •
  • Report ID: 6019012 •
  • Format: PDF
This IDC Market Perspective considers some of the key technology trends that occurred in retail in Europe during 2020 -- the strong expansion of ecommerce, the rising importance of logistics, and the rise of contactless in brick-and-mortar stores -- how these trends are likely to develop in 2021, and examples from leading European retailers. It also considers how technology providers can help retailers to leverage the opportunities from the examined trends. "2020 was an eventful year for retailers in Europe. Customer behavior was transformed, and retailers able to quickly respond succeeded. We expect a further acceleration of the trends we saw in the past year in 2021, providing great opportunities for technology suppliers to collaborate with retailers to help them thrive," said Filippo Battaini, Head of IDC Retail Insights Europe.