India Retail Market Performance During the COVID 19 Outbreak Focus on E commerce

India Retail Market Performance During the COVID 19 Outbreak Focus on E commerce

  • January 2021 •
  • 62 pages •
  • Report ID: 6020290 •
  • Format: PDF
India retail market is rapidly evolving with strategic actions taken by the government and investors. In last two decades the sector has witnessed drastic shift in terms of retail infrastructure development. Big retail giants are continuously adopting advanced technologies to offer a differentiation as compared to the market players. Online retail is an emerging segment that offer great scope of development considering the population of the country and adoption rate of smartphones. In online retail India holds 4th place in the APAC region. Retail sector contribution to GDP has reached to 10% while offer 8% of the total employment in the country and as this sector grows employment will also rise therefore retail sector plays an important role in the country’s economy.

One of the major driving factor behind rising retail sector in the country is rising foreign direct investments, as over last one decade with liberal government policies by allowing 100% FDI in retail and reforms in GST, the retail sector has attracted strong investments thus secured fifth place in global retail market.

The research report present detailed analysis of the offline and online retail in India covering pre COVID-19 and Post COVID-19 assessment. It also underline the organized and unorganized market performance and market segmentation for products. The study examine various factors that affect the demand and performance of the market under Macro Industry Dynamics and Micro Industry Dynamics Section.

Note: The report doesnot offer Company profiling and competitive assessment
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