The Asia Pacific Maternity Innerwear Market would witness market growth of 11.7% CAGR during the forecast period (2020-2026).
Increasing awareness for pregnancy garments, the rising number of pregnant women from the working population are the primary factors likely to boost the demand for the maternity innerwear product in the coming years. Earlier, women didn’t consider the fitting of the garment rather they used maternity wear was just to hide the baby bump. Nowadays, women are extremely conscious about the fitting and comfortability of the clothes they wear. Modern and educated women are also fashion conscious. All these abovementioned factors are likely to drive the demand for maternity innerwear during the forecast period. Moreover, the fabric that is used to design maternity wear is either composed of elastane or has many layers of spandex. Modern women are conscious about their appearance even during the time of their pregnancy.
The demand for convenient innerwear is continuously increasing, which is boosting the demand for maternity innerwear also. At the same time, improving education levels among women, and increasing disposable incomes are some of the major factors leading to product demand across the globe. The earlier market was not a well-organized market but it is gradually turning up into an organized segment, mainly concentrated among retail stores and internationally reputed brands. Millennial women are expected to be the main target consumers for potential brands during the forecast period. The increasing demand for nursing-friendly innerwear is a major factor contributing to the growth of the market. At a macro-level, increasing disposable incomes and rising demand for comfortable maternity wear is expected to drive sales of these products across various distribution platforms.
Based on Product, the market is segmented into Maternity Briefs, Camisoles, Shapewear and Maternity/Nursing Bras. Based on Distribution Channel, the market is segmented into Online and Offline. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Seraphine, FirstCry.com (BrainBees Solutions Pvt. Ltd.), Hennes & Mauritz AB (H&M) (Alshaya Group), Wacoal Holdings Corporation, Hotmilk Lingerie, Fresh Venturz LLP, Purple Panda Fashions Pvt. Ltd., Mamacouture, Triumph International Holdings GmbH, and Adore Me (Belabumbum, LLC).
Scope of the Study
Market Segments covered in the Report:
• Maternity Briefs
• Maternity/Nursing Bras
By Distribution Channel
• South Korea
• Rest of Asia Pacific
• FirstCry.com (BrainBees Solutions Pvt. Ltd.)
• Hennes & Mauritz AB (H&M) (Alshaya Group)
• Wacoal Holdings Corporation
• Hotmilk Lingerie
• Fresh Venturz LLP
• Purple Panda Fashions Pvt. Ltd.
• Triumph International Holdings GmbH
• Adore Me (Belabumbum, LLC)
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