Apparel and footwear saw a decline in current value terms in 2020. The mandated closure of shopping malls and retail stores during the first two quarters of the year negatively affected apparel and footwear sales. Consumers were reluctant to leave their homes out of fear of contagion and curfew was in place which further discouraged consumers...
After already disappointing winter sales, sales of apparel and footwear collapsed from mid-March to Mid-May 2020 during the first national lockdown. All apparel and footwear specialist stores and even other non-grocery retailers such as sports goods stores closed during this period. Apparel and Footwear in France report offers a comprehensive...
Compared to menswear and womenswear, demand for childrenswear shrinks at a relatively slow pace in 2020. One factor sustaining demand despite the pandemic is the fact that children continue to outgrow their clothes. As a result, parents still need to purchase new childrenswear to replace existing clothing in 2020. Childrenswear in...
From mid-March 2020, Spain was placed into complete lockdown, which was not eased until 4 May, though it was over three months that childrenswear players remained shut. This resulted in the category suffering significant losses as consumers were unable to shop in the physical stores. However, because children kept growing and needed their...
The impact of the COVID-19 crisis on childrenswear was less marked than in other apparel and footwear categories. This was largely because children require clothing to be replaced as they grow. Consequently, major brands offering childrenswear, such as Uniqlo, Shimamura and Nishimatsuya experienced a quicker recovery than other apparel brands...
Childrenswear registered less negative sales growth than either womenswear or menswear in 2020. While the economic pressures created by the COVID-19 pandemic put pressure on consumer spending, this did not affect childrenswear as much as either menswear or womenswear as childrenswear is widely regarded as a more essential category of products,...
Although childrenswear registered decline across all girls’ and boys’ apparel and baby and toddler wear in 2020, the category performed better than womenswear and menswear, as babies and small children outgrow clothes quickly and require updates to their wardrobes regardless of the economic climate. Childrenswear in Hungary report...
Despite the pandemic, childrenswear performed exceptionally well in 2020 and much better than the industry as a whole. Children continued to grow and require new clothes, making demand for this category somewhat inelastic. While sales dropped in girls’ and boys’ apparel as lockdown reduced the need for school wear and apparel for special occasions,...
Although childrenswear recorded steep declines during the COVID-19 pandemic in 2020, the falls were not quite as severe as those witnessed in womenswear and menswear, as children tend to wear out and grow out of clothes with greater frequency than adults and, even during the pandemic, many needed new items of apparel. This is especially true...
Childrenswear has been impacted by the COVID-19 crisis in Nigeria to a greater extent than other categories. Most Nigerians perceive childrenswear to be less essential, and many parents are perfectly happy to use hand-me-downs or second-hand clothes for their children’s every day wear, while limiting purchases of new clothes mostly to special...