The Latin America, Middle East and Africa Marketing Resource Management Market would witness market growth of 16.6% CAGR during the forecast period (2020-2026).
Marketing resource management supports the monitoring of marketing collateral through the several stages of the project workflow. MRM software gives reminders of approaching deadlines, and showcasing excellent actions by criteria, along with the capability to see the collateral being monitored, provided management the capability to provide feedback and make changes as a part of the process.
The utilization of marketing collateral across various campaigns provides massive savings. This function is bolstered by a completely integrated Digital Asset Management (DAM) system, able of storing multimedia in different formats along with associated documentation. These factors will push the market growth during the forecast period.
The rising need for ensuring brand and regulatory compliance is anticipated to boost the MRM market growth during the forecast years. With the help of MRM solutions, the marketing department can manage potential threats and run a strategic program. Modern technology solutions are boosted by machine learning and artificial intelligence to provide considerable omnichannel experience, which are anticipated to further make developmental possibilities for the market players.
Based on Component, the market is segmented into Solutions and Services. Solutions segment is further bifurcated across Marketing Asset Management, Project Management, Brand & Advertisement Management, Financial Management, Capacity Planning Management and Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into Manufacturing, Consumer Goods & Retail, Travel & Hospitality, Healthcare, Telecom & IT, BFSI and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, SAP SE, Teradata Corporation, Microsoft Corporation, HCL Technologies Ltd. (HCL Enterprises), Adobe, Inc., Oracle Corporation, Infor, Inc. (Koch Industries), SAS Institute, Inc., and North Plains Systems Corporation (Aclate, Inc.)
Scope of the Study
Market Segments covered in the Report:
o Marketing Asset Management
o Project Management
o Brand & Advertisement Management
o Financial Management
o Capacity Planning Management
By Deployment Type
By Enterprise Size
• Large Enterprises
• Small & Medium Enterprises
By End User
• Consumer Goods & Retail
• Travel & Hospitality
• Telecom & IT
• Saudi Arabia
• South Africa
• Rest of LAMEA
• IBM Corporation
• SAP SE
• Teradata Corporation
• Microsoft Corporation
• HCL Technologies Ltd. (HCL Enterprises)
• Adobe, Inc.
• Oracle Corporation
• Infor, Inc. (Koch Industries)
• SAS Institute, Inc.
• North Plains Systems Corporation (Aclate, Inc.)
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