The Latin America, Middle East and Africa Maternity Innerwear Market would witness market growth of 11.2% CAGR during the forecast period (2020-2026).
Manufacturers of maternity innerwear are nowadays using 100% cotton materials that allow air to pass through, thus increasing comfort. Cotton fibers are very elastic, and they can easily be stretched to fit the wearer. Therefore, better environmental consciousness and the introduction of eco-friendly products are the main drivers for the global maternity innerwear market. Many innovations have been made in designing these innerwear products and this is another important factor that is boosting the market dynamics. The use of innovative fiber material is growing the demand for the finest innerwear. Vendors are focused on developing innerwear products using soft and comfortable fabrics that act as a substitute for normal innerwear during the time of pregnancy. Hence, innovation is gradually affecting market demand.
During motherhood, pampering oneself is important and this continues to drive product demand, with various brands are focused on selling their products as a basic necessity and a luxury. At a macro-level, pregnancy has become a special event for modern mothers from nuclear families. All these factors are leading to increased demand for maternity innerwear with innovative designs.
Consumers prefer to choose products that are made of comfortable materials such as cotton, linen, and relaxed elastics (latex-enmeshed fittings). These trends are continuously encouraging innovative/creative brands to enter the emerging market. At the manufacturing front, breathable and natural fabrics are used and it would definitely help new companies and enterprises to gain a foothold in the industry.
Based on Product, the market is segmented into Maternity Briefs, Camisoles, Shapewear and Maternity/Nursing Bras. Based on Distribution Channel, the market is segmented into Online and Offline. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Seraphine, FirstCry.com (BrainBees Solutions Pvt. Ltd.), Hennes & Mauritz AB (H&M) (Alshaya Group), Wacoal Holdings Corporation, Hotmilk Lingerie, Fresh Venturz LLP, Purple Panda Fashions Pvt. Ltd., Mamacouture, Triumph International Holdings GmbH, and Adore Me (Belabumbum, LLC).
Scope of the Study
Market Segments covered in the Report:
• Maternity Briefs
• Maternity/Nursing Bras
By Distribution Channel
• Saudi Arabia
• South Africa
• Rest of LAMEA
• FirstCry.com (BrainBees Solutions Pvt. Ltd.)
• Hennes & Mauritz AB (H&M) (Alshaya Group)
• Wacoal Holdings Corporation
• Hotmilk Lingerie
• Fresh Venturz LLP
• Purple Panda Fashions Pvt. Ltd.
• Triumph International Holdings GmbH
• Adore Me (Belabumbum, LLC)
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