Consumer engagement, retention, loyalty and trust begins pre-trip, builds in-trip and ends post-trip, to start again in a constant cycle. Without adopting digital innovation and a digital-first mindset, travel brands will be destined to fail in their engagement and relationship with consumers. Taking a holistic view of the traveller journey...
The significant reduction in travel bookings caused by COVID-19 led to Flight Centre closing 58 New Zealand stores in 2020. While online travel intermediaries are not immune to the downturn in business caused by COVID-19-related travel restrictions, online is set to benefit from reduced competition owing to store closures, as the dynamics...
Offline intermediaries will be harshly impacted by the outbreak of COVID-19, with sales plummeting in 2020 overall. Due to the national lockdown that was implemented from March onwards, intermediaries in Ecuador were forced to close from March through to May. During this time, sales came to a halt, and agencies had to give refunds to many...
Key Trends in Online Travel Summary The online travel market is being constantly reshaped and is ever evolving due to regular technological advancements.These include the introduction of machine learning and big data to enhance data collection, the rise of aggregator sites which present direct...
Online travel sales to residents and travel intermediaries enjoyed double-digit current value growth for most of the review period, as the tourism industry in general saw growth. However, with the suspension of visas to foreigners (with some exceptions) and the temporary halt to domestic tourism due to COVID-19 lockdowns, both sales channels...
Like most travel categories, online intermediaries have experienced a significant drop in value sales during 2020 due to the impact of COVID-19. Indeed, over the review period, a number of small intermediaries were forced to close temporarily or permanently as a result of the crisis. In order to support local businesses, the Ministry of Tourism...
According to ISTAT (the Italian National Institute of Statistics), travel agencies and tour operators are among the businesses most negatively affected by the Coronavirus (COVID-19) crisis. Current value sales collapsed during lockdown, and dramatic declines are projected for the category over 2020 as a whole. The measures implemented to cope...
Travel intermediaries experienced a huge drop in sales from March to June 2020 due to Movement Control Orders that restricted inbound, outbound and domestic tourism. The majority of customers who signed up for holiday tours and packages are demanding refunds from travel intermediaries, with only a minority agreeing to postpone trips to 2021. Online...
Despite the overall decline in value sales for travel intermediaries in 2020 as a result of the COVID-19 national lockdown in Spain and travel restrictions to and from the country, the value share of internet transactions through intermediaries is expected to continue to rise. Spain is one of the EU nations with the highest internet usage....
The priority for players is to limit the damage to their business and the industry in summer 2020. The collapse following the outbreak of Coronavirus (COVID-19) followed a perceived disappointing performance in 2019. However, as 2018 was considered a strong year, travel intermediaries were likely to find it difficult to fare even better in...