Santa Cruz - Comprehensive overview of the City, PEST Analysis and analysis of Key Industries including Technology, Tourism and Hospitality, Construction and Retail

Santa Cruz - Comprehensive overview of the City, PEST Analysis and analysis of Key Industries including Technology, Tourism and Hospitality, Construction and Retail

  • January 2021 •
  • 33 pages •
  • Report ID: 6026586 •
  • Format: PDF
Santa Cruz - Comprehensive overview of the City, PEST Analysis and analysis of Key Industries including Technology, Tourism and Hospitality, Construction and Retail

Summary
“City Profile - Santa Cruz” provides historical and forecast data on key city level metrics along with analytical coverage of the latest political, economic, social, technological, infrastructural, legal and environmental issues affecting Santa Cruz.

The report contains detailed tourism, retail, construction, technology and public infrastructure data and insight into economic, social, and industry trends.

Santa Cruz metropolitan area also referred to as Santa Cruz-Watsonville is located in the state of California and spreads over Santa Cruz County in the US. The economy of the area is mainly dominated by the tertiary sector with around 80% contribution to the total GDP. The economy of Santa Cruz is crippled due to the COVID-19 pandemic and wildfires. Significant growth drivers such as the agriculture, tourism, aviation, and retail sectors are adversely impacted leading to contraction of the economy in 2020

Scope
- The service sector remains the key contributor to the regional economy - and the major employer.
- Santa Cruz is a key tourist destination for both domestic and international tourists and experienced healthy growth in 2019. The tourism and hospitality sectors were under pressure in 2020 owning to the COVID-19 health emergency

Reasons to Buy
- Gain a comprehensive knowledge of future economic and demographic trends and understand the performance of various sectors within the city.
- Analyze and understand the business environment in the city to align your investment and expansion strategies.
- The report helps to drive a conclusion in choosing a suitable city to invest or expand according to your business structure.
- Explore new opportunities in the hospitality, tourism, construction, real estate and retail sectors.
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