Europe Batter and Breader Premixes Market Forecast to 2027 – COVID-19 Impact and Analysis – By Batter Premixes Type, Breader Premixes Type, and Application

Europe Batter and Breader Premixes Market Forecast to 2027 – COVID-19 Impact and Analysis – By Batter Premixes Type, Breader Premixes Type, and Application

  • February 2021 •
  • 106 pages •
  • Report ID: 6027789 •
  • Format: PDF
The batter and breader premixes market in Europe was valued at US$ 525.16 million in 2019 and is projected to reach US$ 810.51 million by 2027; it is expected to grow at a CAGR of 5.9% from 2020 to 2027. An increase in the consumption of premium meat products drives the growth of the Europe batter and breader premixes market. Batter and bread premixes are food coatings that can be applied on meat, poultry, fish, and seafood to enhance their flavor and texture and preserve moisture levels while frying or grilling. Batter premixes are more consistent with meat products as they improve the consistency of the finished product, both in terms of taste and physical appearance. Chicken is a low-calorie meat than beef, pork, or lamb; therefore, the demand for chicken is higher in the batter premixes market for meat as health issues, such as obesity, increased insulin level, and acne, are increasing among consumer. The consumption of chicken products in western cuisines was also influenced by this factor. Due to this, the majority of fast-food and quick-service restaurants opt for battered chicken items, such as chicken breast fillets, chicken nuggets, chicken wings, chicken drumsticks, chicken patties, chicken chalupa, fried chicken, and chicken karaage.

Based on breader premixes type, the Europe batter and breader premixes market is bifurcated into crumbs and flakes, and flour and starch.In 2019, the market was dominated by the crumbs and flakes segment.

Bread Crumbs are mostly made of cereal-based flour, and they provide a crunchier coating layer to the final product.The dry bread crumbs are majorly used in several types of pork, fishes, and chicken items to provide a crust and firm coating.

These crumbs are generally produced by the process of electric induction heating and also by conventional baking.The manufacturers are mainly producing flavored bread crumbs with multiple herbs, spices, and seasoning.

Fish fingers, mini fillets, pork escalope, goujons, and chicken are a few of the applications where the bread crumbs are primarily used. Hence, all these factors are driving the market growth for the crumbs and flakes segment.

The COVID-19 pandemic is adversely affecting economies and industries in various countries due to travel bans, lockdowns, and business shutdowns.In Europe, as per the recent data, Russia has recorded the highest number of COVID-19 cases.

Other than this, France, the UK, Italy, Spain and Germany have also been hit hard and are witnessing an economic hit due to a lack of revenue from various industries.Other member states have implemented drastic measures and travel restrictions, including partially closing their borders.

The crisis is hindering the growth of the batter and breader premixes market in Europe.

The overall Europe batter and breader premixes market size has been derived using both primary and secondary sources.To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market.

The process also serves the purpose of obtaining an overview and forecast for the Europe batter and breader premixes market with respect to all the segments pertaining to the region.Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic.

The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Europe batter and breader premixes market. Bowman Ingredients, Kerry Group, Newly Weds Foods, and Solina Group are among the key players operating in the market.
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