The Latin America, Middle East and Africa Product Information Management (PIM) Market would witness market growth of 14.6% CAGR during the forecast period (2020-2026).
Product information management offers a centralized database system for enhancing the efficiency of the product promotion activities. It also helps in the efficient management of the distribution channels of the companies. The incorporation of big data and business intelligence applications with the cloud storage and the amalgamation of integrated vendor offerings are anticipated to provide numerous growth opportunities to the PIM providing companies over the forecast period. Although, some factors like low awareness about PIM, data inaccuracy and lack of deep knowledge to operate the product information management system are expected to hamper the growth of the market.
The market growth of the industry is mainly because of the rising need for building a centralized data storage to manage product information. The primary objective of product information management is to safely store all the product information, in order to easily obtain, retrieve, assess and utilize the information. These processes can consume a lot of time and cause inconvenience in the absence of a product information management system. PIM is beneficial in offering secure and safe access to the information that is available in the centralized system. It allows easy and quick access to the information from the repository and also helps in implementing strategic data storage techniques and simultaneously maintaining the quality of the data. Due to this aspect, the rising demand for centralizing product information is fuelling the growth of the product information management market globally.
Based on Component, the market is segmented into Solution and Services. Solution segment is further bifurcated across Multi Domain and Single Domain. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Organization size, the market is segmented into Large Enterprises and Small & Medium-sized Enterprises. Based on End User, the market is segmented into Consumer Goods & Retail, BFSI, Telecom & IT, Manufacturing, Transportation & logistics, Media & Entertainment and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, SAP SE, Oracle Corporation, Informatica, LLC, Salsify, Inc., Syndigo, LLC, inRiver AB, Akeneo SAS, Plytix Limited, and Stibo Systems, Inc. (The Stibo Group)
Scope of the Study
Market Segments covered in the Report:
o Multi Domain
o Single Domain
By Deployment Type
By Organization size
• Large Enterprises
• Small & Medium-sized Enterprises
By End User
• Consumer Goods & Retail
• Telecom & IT
• Transportation & logistics
• Media & Entertainment
• Saudi Arabia
• South Africa
• Rest of LAMEA
• IBM Corporation
• SAP SE
• Oracle Corporation
• Informatica, LLC
• Salsify, Inc.
• Syndigo, LLC
• inRiver AB
• Akeneo SAS
• Plytix Limited
• Stibo Systems, Inc. (The Stibo Group)
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