Confectionery in Morocco, 2020 - Top Growth Opportunities

Confectionery in Morocco, 2020 - Top Growth Opportunities

  • November 2020 •
  • 58 pages •
  • Report ID: 6033446 •
  • Format: PDF
Confectionery in Morocco, 2020 - Top Growth Opportunities

Summary
Top Growth Opportunities for Confectionery in Morocco provides recommended actions and detailed analysis of how to target the best growth opportunities for Confectionery producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Confectionery markets in Morocco through detailed and robust data, expert insight, and case studies.

Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Confectionery producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Top Growth Opportunities for Confectionery in Morocco provides an overview of the Confectionery market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Confectionery producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

Scope
- The Moroccan confectionery sector ranked sixth amongst the world’s top eight confectionery markets in terms of per capita expenditure in US dollar terms in 2019.
- Amongst the top eight high potential countries, Morocco’s confectionery sector ranked sixth on the Opportunity Score and was valued at US$662.5 million in 2019
- The overall confectionery sector in Morocco grew from US$537.2 million in 2014 to US$662.5 million in 2019, registering a CAGR of 4.3% during 2014-2019.

Reasons to Buy
- This report brings together consumer analysis and market data to provide actionable insight into the behavior of the Moroccan Confectionery consumers.
- This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector.
- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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