Artificial Intelligence (AI) in Sport - Thematic Research
Summary The global market for artificial intelligence (AI) is growing fast.The analyst estimates that the global AI platform market will be worth $52bn in 2024, up from $28bn in 2019.
The technology is becoming widespread to respond to different challenges across all sectors, and sports is no exception. This report explains different AI technologies, analyzes sector-specific applications, and provides an in-depth understanding of how AI is disrupting the sports industry.
The sports industry has been slow on the AI uptake.However, the shift towards digitalization in sports means that the industry has more use for the technology.
Furthermore, the relationship between sports analytics and AI adoption within the industry is symbiotic.As sports analytics becomes commonplace within the industry - a way of enhancing performance and making operational tasks more efficient - there is an increasing drive towards AI adoption, from the coach, the athlete, to the fan.
AI gives leagues and teams who use it a competitive edge.
AI is also used to appeal to a younger, tech-savvy generation.As the viewing experience moves online, organizers are turning to AI to enhance their content offerings on online platforms.
To meet this trend, leagues are entering into partnerships with AI specialists and AI-enabled cloud platform providers.
Lastly, more leagues are investing in wearable tech and AI-enhanced IoT devices to track movement, speed, and other performance indicators which are then used to create infographics that bring fans from the stands into the action on the field, pitch, or court. If leagues want to attract the attention of potential new fans, and thus broaden their market appeal, then investment in AI is crucial.
Key Highlights - The sports industry is typically slow to adopt technology, in part due to the fear that an increased use of tech on the field will compromise the excitement during a competition.
- While the industry recovers from the financial impact of the pandemic, investment in AI will be cautious, limited to those areas with a known positive outcome.
- The industry will focus on areas where AI can help improve the fan experience - such as improving content distribution on online platforms. In this sense, AI has helped sports companies and broadcasters’ transition to online platforms.
- As AI technology becomes more sophisticated, it will become an intrinsic part of predictive models in sports analytics. Sports companies are likely to prioritise moving content online to gain mass market appeal. To personalize the online viewing experience, sports companies are partnering with AI enabled-cloud service providers. These AI vendors also help sports companies manage increasing amounts of data, as well as fast-paced data.
Scope - Analysis of the wearable tech market, which is expected to reach $310bn by 2030, helping the rise of AI usage in sport. This is coupled with analysis of the increasing use of IoT devices such as sensors placed on bodies and peripheral devices, like cameras during gameplay.
- Briefings on AI’s seven most important technologies: machine learning, data science, conversational platforms, computer vision, AI chips, smart robots, and context-aware computing.
- Analysis of over 25 different companies, including sector specific AI vendors, and which areas of the value chain they focus on to offer solutions for sports companies.
- Case studies of specific AI applications in the sector- from protecting intellectual property to improving the fan experience in traditional sports such as golf and soccer.
- Analysis of the leading adopters in AI, and the reasons
- Analysis of why the fastest adopters of artificial intelligence in the sports industry are motorsports and esports. This also includes an introduction to Airspeeder, an emerging new motorsport with flying electric vehicles in 2021, and reasons why it should also be a fast adopter of AI.
Reasons to Buy - Prioritise investments in the areas of AI, which will deliver the best results for your business. Informed by sport and technology analysts, we also provide recommendations on the area of the value chain you should focus on and highlight the parts you can confidently ignore.
- Efficiently source AI specialists and potential partners by accessing a list of over 25 vendors. This includes Stats Perform, tapping into the video-on-demand market in sport, SAS Institute, one of the leading data analytics companies, and Hawk-Eye Innovations, the leading AI provider in sport helping to officiate matches.
- Develop marketing messages and value propositions for your AI services that will resonate with prospective clients in the sports industry by uncovering the business challenges they face in targeting growth, predicting customers’ preferences, and transitioning to digital business models.
- Quantify the global sales opportunity for AI platform services and AI powered IoT devices and how they impact the sports industry by accessing market size and forecasts (2018-2030), produced by our sports and technology analysts.
Our reports have been used by over 10K customers, including:
733 pages •
By Global Industry Analysts
• Apr 2021
- The global market for Human Machine Interface (HMI) Solutions is projected to reach US$7.6 billion by 2025, driven by the emerging new digital era where humans and machine will work alongside each other. With growing penetration of artificial intelligence (AI) in every industrial sector, key to successful realization...
The COVID-19 pandemic has not only hindered global manufacturing output but has also hastened the shift toward Industry 5.0. Digitalization and automation are rapidly shaping business strategy, with nearly 90% of companies embracing digital transformation in the short term. In an effort to become more resilient and shock-proof, manufacturers,...
According to IDC's IT Spending Guide, artificial intelligence (AI)-driven quality management and recommendation systems account for over 35% of the overall IT spend. This indicates a clear skew toward technology investments that rely on improving and gaining operational efficiencies. To gain these advantages, organizations must first identify...
As part of the analyst’s ongoing research on cybersecurity, we conducted a deep-dive analysis of the Workforce Identity and Access Management (IAM) market.The analyst defines Workforce IAM as a framework that controls and manages employee identities and access as well as policies across IT infrastructures, to protect enterprises from unauthorized...
Global Telecom Order Management Market By Component (Solution v/s Service), By Deployment Mode (On-Premise v/s Cloud), By Organization Size (Large Enterprises v/s SMEs), By Product Type (Customer Order Management, Service Order Management and Service Inventory Management), By Network Type (Wireline v/s Wireless), By Company, By Region,...
The global medical imaging and informatics industry is undergoing rapid change with the emergence of new technologies, evolving clinical and administrative needs, and the introduction of new policies and regulations, making it necessary for industry participants to continuously innovate to maintain their competitive edge.New technologies such...
Tech, Media and Telecom (TMT) Predictions 2021 - Thematic Research
In this report, we identify the top 30 themes that will impact the technology, media, and telecoms (TMT) sector in 2021. For each theme, we offer a series of predictions, identify winners and losers, and point you to further...
This IDC Perspective takes a look at WekaIO and its WekaFS parallel file system platform, discussing both its technical differentiators and its go-to-market strategy. The unstructured storage market is undergoing significant change right now. In addition to maintaining more traditional general-purpose file sharing and scale-out file system...
Future of Work in Consumer - Thematic Research Summary This report provides an overview of how FMCG companies are adapting for the future of work.It looks at how particular technologies have been implemented, and how popular their uptake has been. Furthermore, it assesses the impact that COVID-19...
49 pages •
By Euromonitor International
• Apr 2021
The growing reliance on technology has become more apparent during the COVID-19 pandemic as tech is leveraged to reinvent all aspects of commerce. In order to better understand how companies are responding to such shifts, the analyst conducts an annual survey of industry professionals. The Voice of the Industry: Digital Survey asks industry...
You can change your Cookie Settings at any time but parts of our site will not function correctly without them.