Business of Liga MX 2020-21 - Property Profile, Sponsorship and Media Landscape

Business of Liga MX 2020-21 - Property Profile, Sponsorship and Media Landscape

  • March 2021 •
  • 68 pages •
  • Report ID: 6066603 •
  • Format: PDF
Business of Liga MX 2020-21 - Property Profile, Sponsorship and Media Landscape

Summary
Detailed analysis of Liga MX, focusing on the sponsorship and media landscapes

This report analyses the commercial landscape of Liga MX

Key Highlights
- Liga MX scraps promotion and relegation for five years
- New Liga MX president Mikel Arriola has proposed a centralised sales model for Liga MX’s commercial and broadcasting assets
- Liga MX and MLS could merge to form a ’North American super league’

Scope
- This report analyses the commercial landscape of Liga MX
- It analyses the impact of the pandemic on the league and the measures Liga MX are taking to mitigate the impacts
- It analyses 263 active sponsorship deals between Liga MX’s 18 clubs and their partners
- It profiles the commercial developments for all 18 Liga MX clubs for the 2020/21 season

Reasons to Buy
- This report provides a comprehensive understanding of the commercial landscape of the foremost domestic soccer competition in the Americas
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