Executive Summary According to the research report published by Azoth Analytics in April 2022, the Global Programmatic Advertising Market was valued at USD 136.74 Billion in the year 2021. For many businesses and advertising agencies, programmatic advertising has evolved into a dynamic marketing channel. One of the most...
Abstract Integrated Advertising Services Procurement in the US This report is intended to assist buyers of integrated advertising services. The advertising agencies included in this report are one-stop shops for companies looking to develop and implement advertising campaigns through a variety...
Abstract Rebate Management Services Procurement in the US Rebates reward businesses and customers for using specific products and brands by providing them with money back on a purchase. Rebate management service providers assist clients throughout the rebate program development and implementation...
Abstract Promotional Products Procurement in the US Promotional products are materials imprinted with an organization’s name and brand. These products are often given at trade shows and other events to advertise a company or cause. They are also given to clients as a sign of appreciation for business....
Abstract Opinion Polling Services Procurement in the US Providers include agencies administering telephone, internet, mail or on-location surveys to conduct quantitative market research. Opinion polling can be used for understanding market size and competitors, drafting business plans, benchmarking,...
Abstract Focus Group Research Services Procurement in the US Focus group research service providers engage in qualitative research and gather information on opinions and attitudes about a product from a diverse set of individuals. Focus groups are often used to determine the viability of bringing...
Abstract Sales & Marketing Contact Lists Procurement in the US Sales and marketing contact lists are lists of consumer and business prospects that have been analyzed for their likelihood of partaking in purchasing a product or service. These lists can include information such as prospect names,...
Abstract Public Relations Services Procurement in the US Operators facilitate communication between an organization and the public to promote favorable relationships and portray a desired image or message. Common buyers of public relations services include manufacturers, retailers and healthcare...
G8 Countries Advertising - Market Summary, Competitive Analysis and Forecast, 2017-2026 Summary The G8 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2017-21, and forecast to 2026). The profile also contains descriptions...
Focus group: As e-commerce continues to grow, adopting online AI data tracking tools will likely be integral to success for industry operators Abstract Market Research in the US The Market Research industry in the United States has experienced strong growth over the five years to 2019,...