Advertising in the United Kingdom (UK) - Market Summary, Competitive Analysis and Forecast to 2025
Summary Advertising in the United Kingdom industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights - The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. - The UK advertising industry had total revenues of $26.2bn in 2020, representing a compound annual growth rate (CAGR) of 1.4% between 2016 and 2020. - The advertising industry is highly correlated with consumer spending and financial power. - Consumer confidence is low globally as incomes remain squeezed due to the COVID-19 outbreak.
Scope - Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in the United Kingdom - Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in the United Kingdom - Leading company profiles reveal details of key advertising market players’ global operations and financial performance - Add weight to presentations and pitches by understanding the future growth prospects of the United Kingdom advertising market with five year forecasts
Reasons to Buy - What was the size of the United Kingdom advertising market by value in 2020? - What will be the size of the United Kingdom advertising market in 2025? - What factors are affecting the strength of competition in the United Kingdom advertising market? - How has the market performed over the last five years? - What are the main segments that make up the United Kingdom’s advertising market?
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