Advertising in North America - Market Summary, Competitive Analysis and Forecast to 2025
Summary Advertising in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights - The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. - The North American advertising industry had total revenues of $208.9bn in 2020, representing a compound annual growth rate (CAGR) of -0.5% between 2016 and 2020. - The advertising industry is highly correlated with consumer spending and financial power. - Consumer confidence is low globally as incomes remain squeezed due to the COVID-19 outbreak.
Scope - Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in North America - Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in North America - Leading company profiles reveal details of key advertising market players’ global operations and financial performance - Add weight to presentations and pitches by understanding the future growth prospects of the North America advertising market with five year forecasts by both value and volume
Reasons to Buy - What was the size of the North America advertising market by value in 2020? - What will be the size of the North America advertising market in 2025? - What factors are affecting the strength of competition in the North America advertising market? - How has the market performed over the last five years? - How large is North America’s advertising market in relation to its regional counterparts?
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