Global Media Intelligence and PR Software Market: Size & Forecasts with Impact Analysis of Covid-19 (2021-2025 Edition)

Global Media Intelligence and PR Software Market: Size & Forecasts with Impact Analysis of Covid-19 (2021-2025 Edition)

  • May 2021 •
  • 69 pages •
  • Report ID: 6079750 •
  • Format: PDF
Scope of the Report
The report titled “Global Media Intelligence and PR Software Market: Size & Forecasts with Impact Analysis of Covid-19 (2021-2025 Edition)” includes detailed analysis of the market in terms of value and growth. The report also includes analysis of the market in terms of value for regions such as the US, Europe, Middle East and Africa (EMEA) and Asia Pacific.

Under competitive players, different players in the global media intelligence and PR software market have compared on the basis of share. Also, various products offered by different media intelligence companies have been compared on the basis of capacity.

Moreover, the report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall media intelligence and PR software market has also been forecasted for the years 2021-2025, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

Cision Ltd., Isentia Group Ltd., Meltwater and WPP Plc (Kantar Media) are some of the key players operating in the global media intelligence and PR software market, whose company profiling has been done in the report. In this segment of the report, business overview, financial overview and business strategies of the companies are provided.

Company Coverage
Cision Ltd.
Meltwater
Isentia Group Ltd.
WPP Plc (Kantar Media)

Regional Coverage
The US
Europe, Middle East and Africa (EMEA)
Asia Pacific

Executive Summary
The global media intelligence and PR software market is segmented on the basis of type of solution and application. On the basis of type of solution, the market can be further bifurcated into media monitoring, media analysis, press release distribution and influencer analysis. On the basis of type of application, the market is divided into BFSI, consumer goods and retail, government and private sector, telecom, IT, healthcare, media and entertainment.

The global media intelligence and PR software market is forecasted to grow at a healthy rate during the forecast period (2021-2025). The market is supported by growth driver such as boost in advertising expenditure, surging reliance of PR professionals on social media and increasing emphasis of organizations on information disclosure and transparency. The market also faces some challenges such as regulatory risks, vulnerability to technological failure and cutthroat competition. The exact impact of the ongoing Coronavirus outbreak on this industry would only be known with passage of time.

Preference for integrated platforms over point solutions, rapidly changing digital media landscape, rising importance of earned media management, mergers and acquisitions and use of artificial intelligence with PR software are some of the latest trends existing in the market.
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