The artificial intelligence in marketing market in SAM is expected to reach US$ 11,291.23 million by 2028 from US$ US$ 1,728.64 million in 2021. The market is estimated to grow at a CAGR of 30.7% from 2021 to 2028. Understanding the audience in real-time allows personalization of the customer’s ad experience, which is very important nowadays. In recent years, advertising has been highly personalized with the help of AI. This has made customers expect ad experiences that are targeted to their unique needs and interests. The strategy is becoming increasingly popular, and it is producing incredible results. Additionally, the rising adoption of customer-centric marketing strategies is among the other factors expected to drive the growth of the SAM artificial intelligence in marketing market during the forecast period. By application, the SAM artificial intelligence in marketing market for the virtual assistant segment is expected to grow fastest during the forecast period.Vendors in the market provide various services to their clients to facilitate end-to-end implementation of artificial intelligence in marketing.
These services offer faster deployment, cost reduction, network consultation, site survey, engineering design services, project management, equipment procurement, field deployment services, network integration, and others. In South America, Brazil recorded the highest number of COVID-19 confirmed cases, followed by Peru, Chile, Colombia, and Ecuador. The governments of these countries have taken an array of actions, such as imposition of lockdowns, trade bans, and travel restrictions, to protect their citizens and contain the spread of novel coronavirus that causes COVID-19. The overall SAM artificial intelligence in marketing market size has been derived using both primary and secondary sources.To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market.
The process also serves the purpose of obtaining an overview and forecast for the SAM artificial intelligence in marketing market with respect to all the segments pertaining to the region.Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic.
The participants of this process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the SAM artificial intelligence in marketing market. Accenture; Adobe; Amazon Web Services; IBM Corporation; Microsoft Corporation; Oracle Corporation; Salesforce.com, inc.; SAP SE; SAS Institute Inc.; and Xilinx, Inc. are among the players operating in the market.
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