The 2022 Report on Commercial Screen Printing: World Market Segmentation by City

The 2022 Report on Commercial Screen Printing: World Market Segmentation by City

  • July 2021 •
  • 503 pages •
  • Report ID: 6116188 •
  • Format: PDF
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2,000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.

This study covers commercial screen printing as defined by the North American Industrial Classification system or NAICS (pronounced "nakes").

The NAICS code for commercial screen printing is 323113. It is for this definition that aggregate latent demand estimates are derived. Commercial screen printing is specifically defined as follows:

323113 This U.S. industry comprises establishments primarily engaged in screen printing without publishing (except books, grey goods, and manifold business forms). This industry includes establishments engaged in screen printing on purchased stock materials, such as stationery, invitations, labels, and similar items, on a job order basis. Establishments primarily engaged in printing on apparel and textile products, such as T-shirts, caps, jackets, towels, and napkins, are included in this industry.

323113M Miscellaneous receipts

323113P Primary products

323113S Secondary products

3231131 Screen printing, except on textiles

3231132 SCREEN PRINTED LABELS

3231133 Screen printing on garments, apparel, and other fabric articles

3231134 SCREEN PRINTING ON GARMENTS, APPAREL ACCESSORIES, AND OTHER FABRIC ARTICLES, EXCEPT LABELS

323113SM Secondary products and miscellaneous receipts

32311311 Screen printed labels

This study covers the world outlook for commercial screen printing across more than 2,000 cities. For the year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the city in question (in millions of U.S. dollars), the percent share the city is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities of the world). This study gives, however, Professor Parker’s estimates for the worldwide latent demand, or the P.I.E., for commercial screen printing. It also shows how the P.I.E. is divided across the world’s cities. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.