The 2022 Report on Perishable Prepared Foods Manufacturing: World Market Segmentation by City

The 2022 Report on Perishable Prepared Foods Manufacturing: World Market Segmentation by City

  • July 2021 •
  • 504 pages •
  • Report ID: 6121020 •
  • Format: PDF
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2,000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.

This study covers perishable prepared foods manufacturing as defined by the North American Industrial Classification system or NAICS (pronounced "nakes").

The NAICS code for perishable prepared foods manufacturing is 311991. It is for this definition that aggregate latent demand estimates are derived. Perishable prepared foods manufacturing is specifically defined as follows:

311991 This U.S. industry comprises establishments primarily engaged in manufacturing perishable prepared foods, such as salads, sandwiches, prepared meals, fresh pizza, fresh pasta, and peeled or cut vegetables.

311991M Miscellaneous receipts

311991P Primary products

311991S Secondary products

3119910 PERISHABLE PREPARED FOOD MANUFACTURING

3119911 Perishable prepared food sold in bulk or packages, not frozen or canned

311991SM Secondary products and miscellaneous receipts

3119910A Fresh (14 percent or more moisture) noodle products, mitse, packaged with other purchased ingredients, not canned or frozen

31199101 Salads sold in bulk or packages, not frozen or canned

31199102 Sandwiches, made from bread, sold in bulk or packages, not frozen or canned

This study covers the world outlook for perishable prepared foods manufacturing across more than 2,000 cities. For the year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the city in question (in millions of U.S. dollars), the percent share the city is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities of the world). This study gives, however, Professor Parker’s estimates for the worldwide latent demand, or the P.I.E., for perishable prepared foods manufacturing. It also shows how the P.I.E. is divided across the world’s cities. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.