This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2,000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.
This study covers manufacturing computer peripheral equipment excluding storage devices and computer terminals as defined by the North American Industrial Classification system or NAICS (pronounced "nakes").
The NAICS code for manufacturing computer peripheral equipment excluding storage devices and computer terminals is 334119. It is for this definition that aggregate latent demand estimates are derived. Manufacturing computer peripheral equipment excluding storage devices and computer terminals is specifically defined as follows:
334119 This U.S. industry comprises establishments primarily engaged in manufacturing computer peripheral equipment (except storage devices and computer terminals).
334119D Parts and attachments for point-of-sale terminals and funds-transfer devices
334119M Miscellaneous receipts
334119P Primary products
334119S Secondary products
3341191 Computer peripheral equipment, n.e.c.
3341194 Parts, attachments and accessories for computer peripheral equipment, n.e.c.
3341197 Point-of-sale terminals and funds-transfer devices
334119D0 Office machinery manufacturing
334119D1 Parts and attachments for point of sale terminals and fund_transfer devices
This study covers the world outlook for manufacturing computer peripheral equipment excluding storage devices and computer terminals across more than 2,000 cities. For the year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the city in question (in millions of U.S. dollars), the percent share the city is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.
This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities of the world). This study gives, however, Professor Parker’s estimates for the worldwide latent demand, or the P.I.E., for manufacturing computer peripheral equipment excluding storage devices and computer terminals. It also shows how the P.I.E. is divided across the world’s cities. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.
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