Growth Opportunities in Digital Label and Packaging

Growth Opportunities in Digital Label and Packaging

  • August 2021 •
  • 4 pages •
  • Report ID: 6129102 •
  • Format: PDF
This IDC Market Perspective analyzes the trends and evolving dynamics driving growth in the digital label and packaging market. IDC forecasts that Western European digital L&P press printer shipments will exhibit strong double-digit growth through the forecast period to 2025. IDC estimates that the total market CAGR for 2020 to 2025 will reach approximately 13%. Color laser will outperform the overall segment, returning a CAGR of almost 14%, while high-speed inkjet will register an increase of around 12% over the same period. "In the L&P space, traditional offset and flexo printing methods had been holding strong against new technologies despite the clear benefits of digital. However, the pandemic has served as a disruptor and an accelerant, enabling and promoting digital adoption in label and packaging and underscoring the growing need for short-run, personalized print jobs. Barriers to growth that once were proving slow to negotiate are now being hurdled at breakneck speed," said Sharon McNee, research manager, European Imaging, Printing, and Document Solutions.