India Buy Now Pay Later Business and Investment Opportunities (2019-2028) – 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Market Share, Retail Product Dynamics, and Consumer Demographics

In India, the buy now, pay later (BNPL) flexible payment method that initially started with e-commerce marketplaces has gradually moved into other industry verticals. Food delivery, the travel industry, and online grocery buying are some of the sectors wherein BNPL providers are experiencing a lot of growth.

The higher purchasing power offered by BNPL in times of coronavirus pandemic is driving the growth of the sector. However, it is the informal nature of accessing credit that is acting as the primary driver behind the rise of the BNPL segment in India. According to PayNXT360’s Q2 2021 BNPL Survey, BNPL payment in the country is expected to grow by 72.7% on annual basis to reach US$ 6327.2 million in 2021.

The digital payment industry is one such segment that experienced immense growth amid Covid-19. India was well on track to record significant growth in the digital payment category even before the pandemic. However, the global coronavirus outbreak has dramatically accelerated the shift.

Moreover, strong growth of the e-commerce sector helped startups and fintech giants to establish their footprints in the BNPL space in India. For instance, the pay later service offered by Amazon has more than two million users in India and has already been used more than 10 million times since its launch in April 2020.

The growing popularity of credit among consumers in India has even forced traditional banking players to venture into the BNPL space. For attracting non-credit card users in the country, conventional banking players such as ICICI Bank and HDFC Bank have added BNPL product offerings to their existing set of financial products. In November 2020, ICICI Bank, in partnership with Pine Labs, launched a flexible payment solution that allows consumers to make in-store payments.

Medium to long term growth story of BNPL industry in India remains strong. The BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 28.9% during 2021-2028. The BNPL Gross Merchandise Value in the country will increase from US$ 3,663.3 million in 2020 to reach US$ 37,440.2 million by 2028.

Scope of the report
This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in India. Below is a summary of key market segments:
India BNPL Market Size and Spending Pattern
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
India Buy Now Pay Later Operational KPIs
• Buy Now Pay Later Revenues, 2019 – 2028
• Buy Now Pay Later Share by Revenue Segments
• Buy Now Pay Later Merchant Commission, 2019 – 2028
• Buy Now Pay Later Missed Payment Fee Revenue, 2019 – 2028
• Buy Now Pay Later Pay Now & Other Income, 2019 – 2028
• Buy Now Pay Later Active Consumer Base, 2019 – 2028
• Buy Now Pay Later Bad Debt, 2019 – 2028
India Buy Now Pay Later Market Share Analysis by Key Players
India Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast
• Online Channel
• POS Channel
India Buy Now Pay Later in Retail Shopping: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
India Buy Now Pay Later in Home Improvement: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
India Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
India Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
India Buy Now Pay Later in Other: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
India Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
• Buy Now Pay Later Sales Uplift by Product Category
• Buy Now Pay Later Spend Share by Age Group
• Buy Now Pay Later Gross Merchandise Share by Income
• Buy Now Pay Later Gross Merchandise Value Share by Gender
• Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis

Reasons to purchase
• In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry.

• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level.

• Market Share by Key Players