Italy Buy Now Pay Later Business and Investment Opportunities (2019-2028) – 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Market Share, Retail Product Dynamics, and Consumer Demographics

Italy Buy Now Pay Later Business and Investment Opportunities (2019-2028) – 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Market Share, Retail Product Dynamics, and Consumer Demographics

  • August 2021 •
  • 50 pages •
  • Report ID: 6131247 •
  • Format: PDF
The growth of the BNPL model in Italy has been driven by the need for a more convenient and transparent alternative payment solution that can align with consumers’ evolving preferences in the country. The rising market opportunities have attracted a lot of deferred payment providers in the Italian market. According to PayNXT360’s Q2 2021 BNPL Survey, BNPL payment in the country is expected to grow by 67.7% on annual basis to reach US$ 2,907.9 million in 2021.

Along with homegrown BNPL companies such as Scalapay and Soisy, global players including Clearpay and Klarna have also launched their deferred payment solution for Italian consumers. All of these BNPL operators are creating customized partnerships with merchants and retailers to drive their market share in the growing BNPL space in Italy.

PayNXT360 expects more niche-focused deferred payment service offering over the next four to eight quarters. For instance, strategic partnerships of BNPL provider with conventional banks, retailers, and travel agencies are likely to increase.

Moreover, the expected double-digit growth in the Italian e-commerce industry in 2021 and beyond is also likely to boost the country’s adoption of deferred payment services over the next forecast period. However, implementing a new regulatory framework might impact the growth of the BNPL industry in the country.

In Italy, domestic BNPL providers are raising funds to compete against global BNPL players. For instance, in January 2021, Scalapay raised US$48 million, marking the first significant funding for the Milan-based Italian BNPL startup since its launch in 2019. The BNPL provider plans to use the funding round to continue building its tech platform while expanding its services in other European markets. Notably, the deferred payment startup has begun working on its efforts to break into the other overseas markets, such as the United States.

Medium to long term growth story of BNPL industry in Italy remains strong. The BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 28.6% during 2021-2028. The BNPL Gross Merchandise Value in the country will increase from US$ 1,734.5 million in 2020 to reach US$ 16,871.3 million by 2028.

Scope of the report
This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in Italy. Below is a summary of key market segments:
Italy BNPL Market Size and Spending Pattern
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Italy Buy Now Pay Later Operational KPIs
• Buy Now Pay Later Revenues, 2019 – 2028
• Buy Now Pay Later Share by Revenue Segments
• Buy Now Pay Later Merchant Commission, 2019 – 2028
• Buy Now Pay Later Missed Payment Fee Revenue, 2019 – 2028
• Buy Now Pay Later Pay Now & Other Income, 2019 – 2028
• Buy Now Pay Later Active Consumer Base, 2019 – 2028
• Buy Now Pay Later Bad Debt, 2019 – 2028
Italy Buy Now Pay Later Market Share Analysis by Key Players
Italy Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast
• Online Channel
• POS Channel
Italy Buy Now Pay Later in Retail Shopping: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Italy Buy Now Pay Later in Home Improvement: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Italy Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Italy Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Italy Buy Now Pay Later in Other: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Italy Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
• Buy Now Pay Later Sales Uplift by Product Category
• Buy Now Pay Later Spend Share by Age Group
• Buy Now Pay Later Gross Merchandise Share by Income
• Buy Now Pay Later Gross Merchandise Value Share by Gender
• Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis

Reasons to purchase
• In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry.

• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level.

• Market Share by Key Players
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