South Africa Buy Now Pay Later Business and Investment Opportunities (2019-2028) – 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Market Share, Retail Product Dynamics, and Consumer Demographics

South Africa Buy Now Pay Later Business and Investment Opportunities (2019-2028) – 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Market Share, Retail Product Dynamics, and Consumer Demographics

  • August 2021 •
  • 50 pages •
  • Report ID: 6131260 •
  • Format: PDF
The buy now, pay later (BNPL) payment method is gaining popularity in South Africa. The adoption of deferred payment methods has experienced an increase of close to 31% in South Africa in 2020. According to PayNXT360, more than 73% of consumers are looking for financing at the early stages of their purchasing journey. Moreover, according to PayNXT360’s Q2 2021 BNPL Survey, BNPL payment in the country is expected to grow by 66.9% on annual basis to reach US$ 294.1 million in 2021. This could inform the substantial rise in the adoption of deferred payment in the country.

In South Africa, online merchants are also experiencing higher average order values, larger purchases, and significant growth in their revenue when provided with a BNPL payment method. Consequently, BNPL is expected to support the growth of the e-commerce sector in the region as more and more retailers are offering split payment methods.

There are a few financial technology startups that are offering consumers a BNPL payment method. For instance, Payflex, PayJustNow, and Mobicred are some BNPL providers that allow consumers to split their purchases inflexible and interest-free installments.

Notably, PayJustNow is the first BNPL provider offering merchants and consumers the BNPL payment method. The BNPL provider has revolutionized the digital payment sector in the country, which is reflected in the growing list of merchants who are partnering with the BNPL service to make shopping more convenient and easier for consumers in South Africa. As of October 2020, PayJustNow has more than 40,000 users registered on its platform.

Medium to long term growth story of BNPL industry in South Africa remains strong. The BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 28.2% during 2021-2028. The BNPL Gross Merchandise Value in the country will increase from US$ 176.2 million in 2020 to reach US$ 1,673.7 million by 2028.

Scope of the report
This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in South Africa. Below is a summary of key market segments:
South Africa BNPL Market Size and Spending Pattern
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
South Africa Buy Now Pay Later Operational KPIs
• Buy Now Pay Later Revenues, 2019 – 2028
• Buy Now Pay Later Share by Revenue Segments
• Buy Now Pay Later Merchant Commission, 2019 – 2028
• Buy Now Pay Later Missed Payment Fee Revenue, 2019 – 2028
• Buy Now Pay Later Pay Now & Other Income, 2019 – 2028
• Buy Now Pay Later Active Consumer Base, 2019 – 2028
• Buy Now Pay Later Bad Debt, 2019 – 2028
South Africa Buy Now Pay Later Market Share Analysis by Key Players
South Africa Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast
• Online Channel
• POS Channel
South Africa Buy Now Pay Later in Retail Shopping: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
South Africa Buy Now Pay Later in Home Improvement: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
South Africa Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
South Africa Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
South Africa Buy Now Pay Later in Other: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
South Africa Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
• Buy Now Pay Later Sales Uplift by Product Category
• Buy Now Pay Later Spend Share by Age Group
• Buy Now Pay Later Gross Merchandise Share by Income
• Buy Now Pay Later Gross Merchandise Value Share by Gender
• Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis

Reasons to purchase
• In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry.

• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level.

• Market Share by Key Players
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