The North America Projection Mapping Market would witness market growth of 18.6% CAGR during the forecast period (2021-2027).
Projectors that have high brightness are utilized in large venues and auditoriums. On the basis of the size of the venue and the ambient light, an appropriate projector that provides a suitable amount of brightness is chosen. For example, in large auditoriums and stadiums where projection mapping requires to be completed throughout the day, projectors having a brightness of above 50,000 lumens are utilized. High brightness projectors are highly beneficial for large venues and at venues with high ambient light.
The growth of the projection mapping market would witness bright prospects in comparison to its hardware alternatives due to the cost, the sustainability of software, support, easy usage, integration/compatibility with 3rd party hardware, and customized solutions provided by some vendors. The pure-play mapping software providers aim to create projection mapping solutions that facilitate the easy deployment of projects and maximized for viewing the audience. For example, the mapping software solution offered by HeavyM is ready-to-use software that needs no prior animation expertise to develop projection mapping effects. Moreover, the majority of other providers offer services that handle complications like imaging warping and soft-edge blending which is an extremely time-taking task of aligning stacking projectors and projections.
Increasing investment in product advertising and growing adoption of projection mapping in media events in the North American region are some of the major catalysts for the development of the regional market. In the past few years, the demand for projection mapping is gradually increasing. In the last three years, the number of the project as well the revenue of the companies has increased substantially, which are supported by the requirement of a wide array of companies to cater to the changing requirements of tech-saturated consumers. Production organizations can now utilize projection mapping to integrate the display of complete stores with the help of animated visuals and music to generate cinema-style action and narratives. In addition to it, the presence of the leading market players in this region is likely to create a wide number of growth avenues for the projection mapping market.
The US market dominated the North America Projection Mapping Short Throw Market by Country 2020, thereby, achieving a market value of $646.4 million by 2027. The Canada market is experiencing a CAGR of 24.3% during (2021 - 2027). Additionally, The Mexico market would witness a CAGR of 23.3% during (2021 - 2027).
Based on Throw Distance, the market is segmented into Standard Throw and Short Throw. Based on Dimension, the market is segmented into 2D, 3D and 4D. Based on Brightness, the market is segmented into 10,000-30,000 Lumens, 3,500-10,000 Lumens and Above 30,000 Lumens. Based on Offering, the market is segmented into Hardware and Software. Based on Application, the market is segmented into Media Events, Entertainment, Venue Openings & Product Launches, Retail, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Panasonic Corporation, Seiko Epson Corporation, NEC Corporation, Delta Electronics, Inc. (Vivitek), Coretronic Corporation (Optoma Corporation), Digital Projection Limited, Qisda Corporation (BenQ), Barco NV, Ushio, Inc., and ViewSonic Corporation.
Scope of the Study
Market Segments covered in the Report:
By Throw Distance
• Standard Throw
• Short Throw
• 10,000-30,000 Lumens
• 3,500-10,000 Lumens
• Above 30,000 Lumens
• Media Events
• Venue Openings & Product Launches
• Rest of North America
• Panasonic Corporation
• Seiko Epson Corporation
• NEC Corporation
• Delta Electronics, Inc. (Vivitek)
• Coretronic Corporation (Optoma Corporation)
• Digital Projection Limited
• Qisda Corporation (BenQ)
• Barco NV
• Ushio, Inc.
• ViewSonic Corporation
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