The Asia Pacific Broadcast Scheduling Software Market would witness market growth of 18.4% CAGR during the forecast period (2021-2027).
The broadcast scheduling software market is expected to boost as the radio and TV broadcasters are heavily investing in the media technology. There has been a considerable rise in application of the software and R&D activities across the world due to the investment in broadcasting solutions. These Direct-To-Home (DTH) and Over-The-Top (OTT) platforms have made their special place in lives of people which resulted in various growth opportunities for the key players of market. On the other hand, the market growth is expected to hinder due to frequent changes in behavior of customer.
The Asia Pacific will likely to experience the highest growth rate during the forecast period. The factors responsible for accelerating the market growth of this region are the growing penetration of smartphones, increasing demand for on-demand content services, and advanced technologies. Additionally, the countries like India and China with a high number of TV households is among the main factors fueling the regional market growth. India is the second-largest television market around the globe with 197 million TV households according to Indian Council for Research on International Economic Relations (ICRIER). Moreover, China has 378 million TV households. Additionally, in India, approximately 54% of households have cable connections according to the Broadcast Audience Research Council.
Growing Smartphone penetration, rising demand for on-demand content services, and improved technology are driving the growth of the regional market. Moreover, nations with a large number of TV homes, such as India and China, are important drivers of the regional market growth. India is the world’s second-largest television market, with 197 million TV homes (ICRIER) according to the Indian Council for Research on International Economic Relations. In addition, China has 378 million television households. According to the Broadcast Audience Research Council, roughly 54 percent of Indian households have cable access.
The China market dominated the Asia Pacific Radio Broadcast Scheduling Software Market by Country 2020, thereby, achieving a market value of $46.2 million by 2027. The Japan market is exhibiting a CAGR of 17.4% during (2021 - 2027). Additionally, The India market is poised to grow at a CAGR of 18.8% during (2021 - 2027).
Based on Solution Type, the market is segmented into Software (Without Services) and Services. Based on Deployment Type, the market is segmented into On-premise, Cloud and Hybrid. Based on Application, the market is segmented into TV, Radio and Digital Platforms. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include AMC Networks, Inc., Axel Technology Srl, Broadview Software, Inc., Chetu, Inc., Imagine Communications, Inc. (Harris Broadcast), MEDIAGENIX, Marketron Broadcast Solutions LLC, Schedule it Ltd., WideOrbit, Inc., and Advanced Broadcast Services Limited
Scope of the Study
Market Segments covered in the Report:
By Solution Type
• Software (Without Services)
By Deployment Type
• Digital Platforms
• South Korea
• Rest of Asia Pacific
• AMC Networks, Inc.
• Axel Technology Srl
• Broadview Software, Inc.
• Chetu, Inc.
• Imagine Communications, Inc. (Harris Broadcast)
• Marketron Broadcast Solutions LLC
• Schedule it Ltd.
• WideOrbit, Inc.
• Advanced Broadcast Services Limited
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