Europe False Eyelashes Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type, Material, and Distribution Channel

Europe False Eyelashes Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type, Material, and Distribution Channel

  • July 2021 •
  • 89 pages •
  • Report ID: 6134283 •
  • Format: PDF
The false eyelashes market in Europe is expected to grow from US$ 442.24 million in 2021 to US$ 636.91 million by 2028; it is estimated to grow at a CAGR of 5.3% from 2021 to 2028.

Rise in Cosmetic Industry is also bolstering the growth of the industry.Fashion has always been perceived as pushing the envelope.

With new trends and ideas, fashion has an eye toward the future.The fashion industry is expected to witness numerous innovations in the coming years as new technology and changing customer trends and demands will transform the industry.

There has been rising acceptance of eye-based beauty and personal care products among consumers of varying ages for permanent, occasional, temporary, or regular use.False eyelashes add volume to one’s natural eyelashes and can have a transformational impact on one’s appearance.

Growing demand for customized and unique makeup looks will influence the market growth. Moreover, intensifying the look and physical appearance has become a trend, especially among women, by using false eyelashes. Willingness to spend significant amount of money on cosmetics has increased the growth of the cosmetic industry. The middle-class population, which is the next potential consumer segment for the cosmetic industry, has grown significantly. With the increase in per capita disposable income among the middle-class population, their shopping behaviour and living standards are changing rapidly. Hence, such changing lifestyles, have led to growth of the cosmetics industry, is among the other factors expected to positively influence the demand for false eyelashes.

The COVID-19 outbreak has impacted distinguished industries differently.Due to the pandemic, the lockdown scenario has affected and hampered the supply chain of the false eyelashes market.

The non-availability of raw materials and labor, owing to the restrictions on the movement of people, has hindered the production of the false eyelashes.The COVID-19 outbreak has been considered a pandemic and has badly affected several businesses.

The pandemic has had the most influence on the production, logistics, and tourism & travel industries.The virus outbreak propelled the governments of numerous countries to impose a lockdown to decrease the spread of the virus.

Thus, several companies are undergoing downtime and have driven some companies to work remotely, leading to low productivity and income. In consumer goods, personal care industry had been significantly growing before the COVID-19 outbreak; however, it has experienced an irregularity in recent time, as consumers are selective in their purchases. The disruption of the supply chain has further halted the accessibility of products. In Europe, currently the UK, France and Russia are the hardest-hit countries by the coronavirus outbreak. It is estimated to suffer an economic hit due to a lack of revenue from various industries, as the country recorded the highest number of coronavirus cases followed by France, Spain, Italy, and Germany. Other member states have implemented drastic measures and travel restrictions, including partially closing their borders. This is anticipated to impact market growth in Europe. The outbreak of the novel coronavirus has negatively affected the growth of the market in the UK and rest of the region. There has been a decrease in sales of consumer goods products such as false eyelashes, wigs, and hair extensions due to slowdown in production due to the lockdown. Furthermore, the disruption of supply chain has also affected the supply of the product to the market.

The supermarkets and hypermarkets segment led the false eyelashes market based on distribution channel in 2020.Supermarket and hypermarkets accounted for a significant share of the overall sales of false eyelashes in 2020.

These stores have focused on providing various categories set up to entice the customers and deliver them a facility to choose from several brands before making a purchase.However, the rising establishment of supermarkets and general merchandisers are benefiting false eyelash manufacturers.

Consumer buying behaviour also signify that consumer tend to buy products to find a maximum variety of products under one roof because of hectic schedules and the fast-moving modern lifestyle.This is projected to develop the supermarket and hypermarkets segment over the coming years.

Economic growth in major advanced economies has been stagnant in the past decade owing to the change in demographics and slow growth of working-class people. However, hypermarkets offer a wide assortment of products at discounted prices as well as the opportunity for consumers to indulge in bulk buying. This is often the attraction of hypermarkets as consumers are pulled in by the product variety and the relatively low prices., which is ultimately drives the false eyelashes market.

The overall Europe false eyelashes market size has been derived using both primary and secondary sources.To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market.

The process also serves the purpose of obtaining overview and forecast for the Europe false eyelashes market with respects to all the segments pertaining to the region.Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic.

The participants who typically take part in such a process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the Europe false eyelashes market. American International Industries; Esqido; House of Lashes; Huda Beauty; Kiss Products, Inc.; Kosé Corporation; Lilly Lashes; MAC Cosmetics; PDC Brands are among a few players operating in the Europe false eyelashes market.

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