North America False Eyelashes Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type, Material, and Distribution Channel

North America False Eyelashes Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type, Material, and Distribution Channel

  • July 2021 •
  • 80 pages •
  • Report ID: 6134383 •
  • Format: PDF
The false eyelashes market in North America is expected to grow from US$ 399.55 million in 2021 to US$ 586.35 million by 2028; it is estimated to grow at a CAGR of 5.6% from 2021 to 2028.

Rise in adoption of self-grooming products is also bolstering the growth of the industry.The increase in disposable income and the need to enhance physical appearance among consumers are propelling the demand for self-grooming products such as false eyelashes.

The improvement in quality of life, the positive effects of personal care on self-esteem and social interaction, and the gradual consumer shift toward luxury and premium self-grooming products are among the factors propelling the adoption of false eyelashes.Growth in the personal grooming market can be attributed to rapid urbanization and growing consumer demand for convenient and professional grooming products.

Nowadays, increased advertising campaigns targeting youth population are influencing the current generation.Moreover, the penetration of various international brands is driving the demand for grooming products among men and women.

The companies are strategically focusing on attracting the youth population by launching new innovative designs and user-friendly products, as millennials are attracted to such products. Hence, the growing adoption of self-grooming products among the population propels the North America false eyelashes market, is among the other factors expected to positively influence the demand for false eyelashes.

The COVID-19 outbreak has impacted distinguished industries differently.Due to the pandemic, the lockdown scenario has affected and hampered the supply chain of the false eyelashes market.

The non-availability of raw materials and labor, owing to the restrictions on the movement of people, has hindered the production of the false eyelashes.The COVID-19 outbreak has been considered a pandemic and has badly affected several businesses.

The pandemic has had the most influence on the production, logistics, and tourism & travel industries.The virus outbreak propelled the governments of numerous countries to impose a lockdown to decrease the spread of the virus.

Thus, several companies are undergoing downtime and have driven some companies to work remotely, leading to low productivity and income. In consumer goods, personal care industry had been significantly growing before the COVID-19 outbreak; however, it has experienced an irregularity in recent time, as consumers are selective in their purchases. The disruption of the supply chain has further halted the accessibility of products. Consumers have opted to spend lower on consumer goods owing to the ambiguity surrounding their income. The US has the highest number of confirmed cases of coronavirus, as, compared to Canada and Mexico. This is negatively impacting the consumer goods industry in the region as the COVID-19 outbreak negatively affects the supply and distribution chain. The unavailability of raw materials due to lockdown in many raw material supplying countries has halted the production.

The supermarkets and hypermarkets segment led the false eyelashes market based on distribution channel in 2020.Supermarket and hypermarkets accounted for a significant share of the overall sales of false eyelashes in 2020.

These stores have focused on providing various categories set up to entice the customers and deliver them a facility to choose from several brands before making a purchase.However, the rising establishment of supermarkets and general merchandisers are benefiting false eyelash manufacturers.

Consumer buying behaviour also signify that consumer tend to buy products to find a maximum variety of products under one roof because of hectic schedules and the fast-moving modern lifestyle.This is projected to develop the supermarket and hypermarkets segment over the coming years.

Economic growth in major advanced economies has been stagnant in the past decade owing to the change in demographics and slow growth of working-class people. However, hypermarkets offer a wide assortment of products at discounted prices as well as the opportunity for consumers to indulge in bulk buying. This is often the attraction of hypermarkets as consumers are pulled in by the product variety and the relatively low prices., which is ultimately drives the false eyelashes market.

The overall North America false eyelashes market size has been derived using both primary and secondary sources.To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market.

The process also serves the purpose of obtaining overview and forecast for the North America false eyelashes market with respects to all the segments pertaining to the region.Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic.

The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the North America false eyelashes market. American International Industries; Esqido; House of Lashes; Huda Beauty; Kiss Products, Inc.; Kosé Corporation; Lilly Lashes; MAC Cosmetics; PDC Brands are among a few players operating in the North America false eyelashes market.
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