South America Water-Based Inks Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Resin Type, Technology, and Application

The water-based inks market in South America is expected to grow from US$ 652.94 million in 2020 to US$ 877.27 million by 2028; it is estimated to grow at a CAGR of 4.3% from 2020 to 2028. Product innovations and technological advancements in the printing industry are providing lucrative growth opportunity to the water-based ink market players. Based on rise in effective research and development activities to understand consumer preference as well as increase in investments by emerging and innovative players, paradigm shift has been observed in the technology associated with water-based inks printing techniques. The monitoring of pH balance in water-based inks is necessary to enhance the overall print and color quality. Further, in 2020, Emerald Publishing Limited cited the development of new water-based flexographic ink composed of selected copolymers and ter-polymer nanoparticles, along with pigments and other additional ingredients. Such inks display enhanced rheological features and pH stability, higher degree of dispersion, resistance to water, and color density, among other properties. Additionally, the use of advanced resins in the formulation of water-based ink structures provides immense growth opportunities to the market players. Furthermore, the deployment of gravure ink based on eco-friendly solvents is gaining traction in printing processes. Researchers and manufacturers are highly inclined toward exploring the efficiency of water-based inks in smart design printing. Additionally, water-based ink producers have come up with new products that help to reduce VOC emissions, thereby addressing the concerns pertaining to odor, along with conforming to government regulations and global standards. Moreover, hybrid water-based ink formulations promote better adhesion compared to current ink technologies.
Brazil has the highest number of COVID-19 cases in South America, followed by Ecuador, Chile, Peru, and Argentina, among others.Governments of these countries have taken an array of actions to protect their citizens and contain COVID-19 spread.

The region is experiencing lower export revenues, both, from the drop in commodity prices and reduction in export volumes, especially due to lowered export performance in China, Europe, and the US. Containment measures in several South American countries have reduced economic activity in the chemical and materials industry; however, the sector is likely to rebound once the country manages to control the epidemic.
The digital segment led the water-based inks market based on technology in 2019.Digital printing is basically a process of printing digital-based images directly onto various media substrates.

Digital printing requires no need for a printing plate which is used by flexographic printing.The digital production print technology has been evolving and the output quality is improving as well.

The water-based inks are specifically designed for printers with thermal and piezo-electric print heads. Water-based inks help in reducing the environmental impact of food packaging production, as there is no need for an additional film, material, or barrier to prevent ink contamination which means that the corrugated packaging printed with water-based inks is fully recyclable.
The overall South America water-based inks market size has been derived using both primary and secondary sources.To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market.

The process also serves the purpose of obtaining overview and forecast for the South America water-based inks market with respects to all the segments pertaining to the region.Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic.

The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the South America water-based inks market.DIC Corporation; Flint Group; Hubergroup; Sakata Inx Corporation; Siegwerk Druckfarben AG & Co.

KGaA; Toyo Ink SC Holdings Co., Ltd.; Fujifilm Holdings Corporation; and Wikoff Color Corporation are among a few players operating in the South America water-based inks market.