Marketing Cloud Platform Competitor Analysis Report - Global Forecast to 2026

Marketing Cloud Platform Competitor Analysis Report - Global Forecast to 2026

  • July 2021 •
  • 50 pages •
  • Report ID: 6147637 •
  • Format: PDF
Marketing Cloud Platform Competitor Analysis Report - Global Forecast to 2026

The Global Marketing Cloud Platform Market size was estimated at USD 12.04 Billion in 2020 and expected to reach USD 14.15 Billion in 2021, at a Compound Annual Growth Rate (CAGR) 17.85% to reach USD 32.27 Billion by 2026.

FPNV Positioning Matrix:
The FPNV Positioning Matrix evaluates and categorizes the vendors in the Marketing Cloud Platform Market based on Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.

Market Share Analysis:
The Market Share Analysis offers the analysis of vendors considering their contribution to the overall market. It provides the idea of its revenue generation into the overall market compared to other vendors in the space. It provides insights into how vendors are performing in terms of revenue generation and customer base compared to others. Knowing market share offers an idea of the size and competitiveness of the vendors for the base year. It reveals the market characteristics in terms of accumulation, fragmentation, dominance, and amalgamation traits.

Competitive Scenario:
The Competitive Scenario provides an outlook analysis of the various business growth strategies adopted by the vendors. The news covered in this section deliver valuable thoughts at the different stage while keeping up-to-date with the business and engage stakeholders in the economic debate. The competitive scenario represents press releases or news of the companies categorized into Merger & Acquisition, Agreement, Collaboration, & Partnership, New Product Launch & Enhancement, Investment & Funding, and Award, Recognition, & Expansion. All the news collected help vendor to understand the gaps in the marketplace and competitor’s strength and weakness thereby, providing insights to enhance product and service.

Company Usability Profiles:
The report profoundly explores the recent significant developments by the leading vendors and innovation profiles in the Global Marketing Cloud Platform Market, including Adobe Inc., Campaign Monitor Europe UK LTD, Cheetah Digital, Cision AB, CM Group, eTrigue Corporation, Fico, GreenRope, Hatchbuck, Hubspot, Infusionsoft, International Business Machines Corporation, Leadsquared, Mediamath, Nielsen Holdings PLC, Optimove, Oracle Corporation, Pegasystems Inc., Redpoint Global, Salesforce.com, SAP SE, SAS, Sitecore, SugarCRM, Inc, and Zeta Global.