Future of In-car Marketplace and Features on Demand-United States, Voice of Customer

Future of In-car Marketplace and Features on Demand-United States, Voice of Customer

  • August 2021 •
  • 115 pages •
  • Report ID: 6149542 •
  • Format: PDF
This study seeks to evaluate the current usage of the in-car marketplace and features on demand (FoD) services such as navigation and location-based features, integration and productivity, driving convenience solutions, remote services and maintenance, in-car personalization, entertainment, and performance and driving services in the United States.It also focuses on customer analysis bifurcation by vehicle segment, brand, and customer preference.

The study seeks to highlight the most preferred and sought-after in-car marketplace and FoD services and their use cases amongst customers across vehicle segments. Data was collected through a panel-based survey from respondents across the Midwest and the northeastern, southern, and western regions of the United States. 1,551 decision-makers or key influencers were questioned as part of the survey on in-car marketplace and FoD. The in-car marketplace section of the study analyses consumers’ perspectives towards vehicle purchases in the United States. It also identifies drivers’ attitudes towards the user interface for accessing marketplace services and the use of different features of the in-car marketplace.