North America Partner Relationship Management Market By Component, By Deployment Type, By Enterprise Size, By End User, By Country, Growth Potential, COVID-19 Impact Analysis Report and Forecast, 2021 - 2027
The North America Partner Relationship Management Market would witness market growth of 10.5% CAGR during the forecast period (2021-2027).
Partner relationship management is a solution that is integrated with the company’s other business applications with the help of Application Programming Interfaces (APIs). Also, PRM interrelates with the partner organization’s sales and marketing systems. Partner relationship management is flexible and scalable, which helps sellers to simply add more functions in it, add users/partners as the ecosystem grows, and personalize it according to the objectives of the business and partner program changes. Many companies deal with a number of partners but it’s not necessary that all partners, who are involved in the sale & distribution of products, will have a separate channel manager. PRM and B2B commerce offer an option to small partners to promptly choose the location and order products so that the channel managers will be able to emphasize more strategic partnerships and larger deals.
North America is a region where several key players of PRM solutions are present. They provide improved and reliable PRM services. Also, the adoption rate of the latest technologies in nations like the US and Canada are high due to which, the market growth of PRM solutions is augmenting in this region. Also, North America is a hub for several technological transformations and internet users. In addition, key market players like Oracle Corporation, Salesforce, and Impartner are pushing the market growth in the region.
In this region, companies are focusing on deploying advanced technologies and spending huge amounts on digital business strategies and due to these factors, the demand for PRM solutions is fueling. One of the best ways for companies to fuel their business prospects is to enhance their relationship with their partners. Strong business partnerships assist in increasing sales, making accurate and quick decisions, and building result-oriented marketing strategies to remain on the top of the competition. Due to these reasons, the PRM market is boosting in this region.
The US market dominated the North America Partner Relationship Management Engage Market by Country 2020, and would continue to be a dominant market till 2027; thereby, achieving a market value of $130.3 million by 2027. The Canada market is exhibiting a CAGR of 11.3% during (2021 - 2027). Additionally, The Mexico market would witness a CAGR of 10.3% during (2021 - 2027).
Based on Component, the market is segmented into Solution and Services. Solution Segment is further bifurcated across Engage, Manage and Collaborate. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into Telecom & IT, Retail & Franchising, BFSI, Healthcare, Manufacturing, Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., Oracle Corporation, Allbound, Inc., Mindmatrix, Inc., Kiflo SAS, AppDirect, Inc., Impartner, Inc., Affise, Inc., WorkSpan, Inc. and Creatio.
Scope of the Study
Market Segments covered in the Report:
By Deployment Type
By Enterprise Size
• Large Enterprises
• Small & Medium Enterprises
By End User
• Telecom & IT
• Retail & Franchising
• Rest of North America
• Salesforce.com, Inc.
• Oracle Corporation
• Allbound, Inc.
• Mindmatrix, Inc.
• Kiflo SAS
• AppDirect, Inc.
• Impartner, Inc.
• Affise, Inc.
• WorkSpan, Inc.
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