COVID-19 Impact on Carlsberg Group, 2021 Update

COVID-19 Impact on Carlsberg Group, 2021 Update

  • July 2021 •
  • 18 pages •
  • Report ID: 6177973 •
  • Format: PDF
COVID-19 Impact on Carlsberg Group, 2021 Update

"COVID-19 Impact on Carlsberg Group, 2021 Update" reports key findings as of 20th July, 2021 based on market analysis and brand diversification by industry and geography.

Alcoholic beverages companies faced hardships in 2020, as major nations across the world implemented lockdowns and restricted travel impacting on-trade and off-trade channels.In addition, dampened tourism industry also affected the beer & cider sales.

However, the company’s focus on innovations in products and direct-to-consumer strategies are expected to help Carlsberg in post substantial growth over the next five years

- Countries in Asia-Pacific are expected to recover well, but the prospects show a mixed picture on a country-by-country basis rather than the global region
- Favorable market conditions for beer & cider in most regions should boost Carlsberg’ recovery prospects
- Carlsberg has its presence in alcoholic and non-alcoholic beverages industries, owning a variety of popular brands
- Carlsberg needs to focus on strengthening its business in fast growing Middle East and Africa, as East Europe will witness muted growth over the forecast period

Reasons to Buy
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- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

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